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I've lived on both sides of the state...it seems that near the KC metro, KU is #1 (Lawrence being closer than Columbia at less than an hour away), followed closely by Mizzou, and #3 would be K-State. Throughout the rest of the state for the most part it's Missouri all the way...even around St. Louis where you would think there would be a large Illini fan base, it's nothing like KU fans in KC. That could be because KU grads don't have any other really nearby large cities (and Wichita isn't a large city in my mind) to migrate to after college. MU and Illini fans/students have to choose between more options even if they want to stay in the region.
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