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I do not like the Lending Tree, Bankrate and Quickens because of the same reasons stated. Also there are great things to buy on the internet.... if I want to save some money on a TV, microwave or a book its a great tool. These are priced based commodities and as long as the seller is legit, you get the same product for less money.
Professional services like financial planning, mortgages, lawyers, etc are a bad idea. Would you buy from a commercial that says "when doctors compete, you win" and think that price is the best factor in choosing a professional? Sure price is very important, but lowest price is not always the best (ask anyone with a 2 year I/O ARM from 2006). It's the value, service and financial security that you get that matters in the long run.
The online dealers are based on the assumption that 1 mortgage fits all and that it can be done via computer with little to no interaction. It also means there is no accountability and there will be no one there if you have a problem (check the threads on people panicing before closings because of lack of service in face-to-face transactions and imagine what someone across the US on the phone will do if you have an issue). There are some people that are knowledgeable and fit the mold and can go online and get a great deal by cutting out service.
For most others its good to have an honest professional that sits with you, listens to your situation and goals and then makes an actual plan to fit those needs. Those that were warned to take solid, secure fixed rate mortgages they could afford instead of adjustable stated income loans on speculative properties are feeling a lot better right now even if they paid an extra $300-500 a few years ago.
Ask your Realtor if you trust them, but why not start with friends, family members or co-workers? At least a few of them must own homes and had a good experience. Use that to your advantage and ask them for 2-3 referrals. Call the person and ask about their experience, their business plans and other questions to qualify them as much as they will qualify you. If you do not get the feeling that they will be open and honest or are experienced enough move on.
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