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Originally Posted by Timnwendy
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The problem with bank rate, is that while they are telling you that they are there to help consumers.... they tell us lenders:
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Bankrate.com, the internet’s leading aggregator of financial rate information can help grow your business by reaching our highly qualified and desirable audience.
The current mortgage and financial markets are driving a record number of in-market mortgage and home equity prospects to the Bankrate web site. A listing on Bankrate’s mortgage rate tables will enable you to capitalize on this tremendous influx of in-market mortgage consumers.
You can manage your rate table listing directly from your computer:
· YOU update your products and rates – as often as you’d like
· YOU determine the amount you would like to spend per day/week/month
· YOU decide when you want your listing to be “live” and when to pause it (on weekends, if you’re out of the office, etc.)
Your listing can be “live” within 48 hours of deciding to place your product(s) on Bankrate.com. Take advantage of the tremendous consumer interest in the mortgage market right now!
Since there are no set up fees or contracts, you have the perfect opportunity to test the water and find out first hand how we will WORK for YOU!
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They are just pimping you out to whichever ones of us are willing to pay the price. Its ADVERTISING, and just like any other form of sales is full of pitchs that can be deceptive. Think of it this way, if I was going to pay money to be listed... would it make sense to say my rate is 6.5% if another lender is advertising 6.25%?? Maybe, because I want to be honest... but enough others will quote 6.125% or 6.0% to try and get hits to their website.
I never bothered with bankrate, I would rather earn than buy my business. But I know enough people that have paid for lending tree and bank rate leads, most of them were the telemarketing salespeople that could not make relationships or deal with clients face to face. Sure you might get lucky on there, but remember when the sole qualifying factor used is price, you may not get value.