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Old 08-08-2011, 05:56 PM
 
Location: France
6 posts, read 5,077 times
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I am not not sure if the entire run matters that much. I am deducing from this graph, that studios can easily estimate how much money a movie will gross as soon as they know the first week box office, so marketing efforts would focus on the opening week.

During the 80's the best movies could stay on screens during 15 weeks, and it was basically the only way to earn a lot of money (on the other hand movie budgets wasn't the same) now a movie like Terminator Salvation is doing 80% of its gross in just 3 weeks.

Quote:
Originally Posted by SyraBrian View Post
I believe that with every succeeding week after the first week, the studio loses a percentage of its share of the gross while the theaters gain a percentage.
yes, I have heard of that. I am wondering who is wearing the pants in this negotiation, the studios or the theaters?
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Old 08-08-2011, 08:28 PM
 
Location: Maine
15,072 posts, read 19,718,275 times
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Quote:
Originally Posted by laurent101 View Post
I am wondering who is wearing the pants in this negotiation, the studios or the theaters?
The studios.

Theaters have no power, and the don't make much money off ticket sales. It's the reason you have to pay $5 for a $0.89 soda or $7 for a $2 bucket of popcorn or $4 for a $1.25 box of candy.

By the time movie theaters begin to keep the majority share of each ticket sale, very few tickets are being sold.

Economics Of The Movie Theater – Where The Money Goes And Why It Costs Us So Much - The Movie Blog
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Old 08-13-2011, 05:35 PM
 
Location: Victoria TX
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You didn't think art had anything to do with it, did you?
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Old 08-16-2011, 04:22 PM
 
Location: Atlanta
668 posts, read 786,281 times
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Quote:
Originally Posted by Mark S. View Post
The studios.

Theaters have no power, and the don't make much money off ticket sales. It's the reason you have to pay $5 for a $0.89 soda or $7 for a $2 bucket of popcorn or $4 for a $1.25 box of candy.

By the time movie theaters begin to keep the majority share of each ticket sale, very few tickets are being sold.

Economics Of The Movie Theater Where The Money Goes And Why It Costs Us So Much - The Movie Blog
Actually for many of the films the profits are going to the Distributor, who have purchased the film from the Studio. I believe many of the largest studios will have their own distribution arm so they can keep most of the cash, though.

And theaters do have quite a bit of power in the terms of number of screens they will devote to a single film. As you mentioned, they get a very small cut (if any) of the ticket sales, they only want people at the concession stands spending money. So therefore they will manipulate the mix of movies on their screens to bring in the most customers. If your movie is a stinker and bombs the first weekend, they can pretty quickly whack it down from taking up four or five of their screens down to one. That's why some movies will disappear in two weeks, while other mediocre movies stick around as filler as they continue to bring in a small but steady stream of customers.
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Old 08-16-2011, 05:02 PM
 
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That's always been the goal.
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