If you have the MacGuffin alone, you don't have anything particularly marketable. If you have a script with a bit of interesting character development or twists, then it needs written, polished, hopefully copyrighted, and someone to pitch it to. Remember "Blair Witch Project?" Shot cheap, but there were connections. Start searching for film festivals that are friendly to the genre, go to a few, meet some people, ask a few questions. If you have two or three scripts or other writing, so much the better.
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