Thursday, Jan. 08, 2009
Fiasco Prevention
Hard Rock Park failure imparts a painful lesson
When risky enterprises turn out well, investors count their profits while marveling at the mental acuity of the folks who enticed them into plunking down their money. When risky enterprises collapse into bankruptcy, creditors tally their losses while wishing they had put their money into safer investments. That's the nature of capitalism - private transactions in which the public has no interest, right?
Wrong. The Hard Rock Park, putatively South Carolina's largest-ever tourism investment, may have left unsecured investors with nothing and the folks who conceived it with egg on their faces. (What were they thinking building a high-entry-cost amusement park based on boomer music associated with illicit drug use?)
But the theme park's collapse has left the Grand Strand, the finest large-scale seaside resort on the East Coast, with a black eye and a 55-acre hulk whose chances of salvage seem nonexistent. Unless some capable company swoops in to repurpose the facility as a garden-variety theme park, our communities will be left with an enduring monument to insufficiently skeptical public-side development planning and approval.
Horry County Council members, who prescreened and ultimately approved the project, first proposed in 2002, weren't the only ones who thought it "cool" that a development group saw Myrtle Beach as the ideal location for a theme park devoted more to boomer memories than to thrill rides for parkgoers. They weren't the only ones who assumed that the park would succeed because the developers seemed to know what they were doing. They weren't the only ones who fell prey to the developers' unreasonable desire to reveal as little as possible about their plans for fear that local tourism giants would try to quash their project. Lots of local leaders found the tourism-mission-expansion possibilities that the park presented to be intriguing.
Moreover, council members wisely rejected the initial investors' request a few years later to put public tax dollars into the project. That refusal is the only bright spot in this fiasco - that no local public money went down the rathole along with the $400 million allegedly invested in the park.
But if anyone along the tortuous approval path for the project had the clout to say "whoa, this project doesn't seem economically feasible and sounds weird," it was Horry County Council members. What gave them the right to say that, considering that the park was built on private land with private money? The possibility - now unfortunately realized - that the project would fail, leaving the public with a massive eyesore with potential to create public-safety problems.
In this instance, such council intervention on behalf of the public would have been reasonable and prudent. When a failed project in question is a housing development or condo tower, it's all but certain that some developer will step in to complete it. But when the failure is an anomalous project stemming from a development group's fantasy, the host community gets stuck with a white elephant with low to nonexistent takeover potential.
The purpose here is not to castigate the County Council for saying yes to the project. That would be a cheap shot grounded in perfect 20/20 hindsight.
But the council should work up a more refined philosophy for handling anomalous development proposals - one that gives a project proposal's long-term feasibility greater weight in the ultimate yes-or-no decision. No one can forestall the defunct Hard Rock Park's negative public impacts, but the council can and should prevent such a fiasco from happening again.
Source: The Sun News - Editorial
Fiasco Prevention - Opinion - Myrtle Beach Online