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06-13-2010, 09:07 AM
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1,299 posts, read 1,198,180 times
Reputation: 1155
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NH draws several million more tourists than Vermont & Maine per year so I'm not sold on this branding idea. Branding can be very expensive, and if you don't hit a home-run with the slogan then you have very little to show for the money spent.
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06-13-2010, 09:16 AM
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Location: Oceania
1,380 posts, read 2,534,392 times
Reputation: 1468
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If they are having difficulty creating a NH 'brand' that is because NH is not the kind of place which has traditionally appreciated the dilution and generalizations which result from descention into identification as a marketable trend.
The fact that they 'are not touching' our time honored traditional cri de couer is telling in itself.
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06-13-2010, 07:19 PM
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Location: New Hampshire N' Luvin' It
54 posts, read 36,756 times
Reputation: 76
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"New Hampshire is no slouch in tourism. In fiscal year 2008, the state had 33.8 million visitors. That is compared with Vermont’s 14.3 million visitors (in calendar year 2007, its most recent statistics), and Maine’s 31.8 million visitors."
Why worry about "branding" NH? It seems as if the state is doing well enough on it's own without branding....
just a thought.
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06-13-2010, 07:27 PM
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1,764 posts, read 2,227,416 times
Reputation: 941
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Do we not already have at least brand-like qualities without the big money spent pushing it? Everyone knows the White Mountains, Maple Syrup, the lakes, etc. NH Made is also a selling point for me...
Does VT spend a lot marketing? I doubt it...yet they said the name does carry some weight; and in my experience it does here too.
That said, thanks to the OP for posting this for us all to view/contemplate.
Last edited by BF66389; 06-13-2010 at 07:51 PM..
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06-13-2010, 07:48 PM
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Location: New Hampshire N' Luvin' It
54 posts, read 36,756 times
Reputation: 76
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I say if it ain't broke...don't fix it.
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06-13-2010, 07:59 PM
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Location: Monadnock region
3,659 posts, read 4,323,385 times
Reputation: 2255
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Last edited by GotBackHome; 06-13-2010 at 08:11 PM..
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06-13-2010, 08:00 PM
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Location: Monadnock region
3,659 posts, read 4,323,385 times
Reputation: 2255
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you don't think the PR dept would go for that? <shrugs> lol
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06-14-2010, 03:55 AM
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Location: madison, NH
486 posts, read 365,762 times
Reputation: 453
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We could use;
"Come get branded in NH".....
Every tourist coming in state could be hot iron branded at the toll plazas, or the hotels/campsites they stay at.
That way, we could create a cencus of the most heavily touristed areas in NH by identifying the brands.
 
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