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Old 05-04-2009, 05:58 PM
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Default Luxury co-op

I am selling my co-op in West new york on Blvd East.I have been here for 13 years and want to buy a house in Bergen county.It is a great apt with full services. Does anyone have any good ideas on how to sell it quicker?
Thanks
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Old 05-04-2009, 06:04 PM
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Originally Posted by JMC49 View Post
I am selling my co-op in West new york on Blvd East.I have been here for 13 years and want to buy a house in Bergen county.It is a great apt with full services. Does anyone have any good ideas on how to sell it quicker?
Thanks
Price it lower than they've been selling for to date- that's the best way to get people interested. That's probably not the answer you wanted to hear, but it's reality in today's market.
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Old 05-04-2009, 08:04 PM
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Quote:
Originally Posted by JMC49 View Post
I am selling my co-op in West new york on Blvd East.I have been here for 13 years and want to buy a house in Bergen county.It is a great apt with full services. Does anyone have any good ideas on how to sell it quicker?
Thanks
Hi JMC,

Of course price it aggressively that goes without saying in today's market. But it also has to look better than any other available co-op that is competing with you. That means better staging than the competition. Better photos than the competition. Better video than the competition. Better Internet exposure than the competition.

Although it's a slow market, it's a HIGHLY competitive market. 20% of the inventory sells quickly because it looks great, smells great, and is presented in its best possible light. 80% of the inventory sits on the market and attracts lowballers and bottomfeeders trying to take advantage of perceived, or often even invented, desperation.

So don't hang with the 80% crowd. Join Club 20. Do the work necessary to make your co-op irresistible. Then make sure the World knows about it in no uncertain terms.

Good luck!

-Marc
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