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Well, this won’t make Bronx officials happy. Brooklyn is getting its second Apple store within Fort Greene’s 32-story mixed-use tower at 300 Ashland Place, reports The Real Deal. The tech company has reportedly leased a 12,000-square-foot space on the ground floor of the building, developed by Two Trees and designed by Enrique Norten of TEN Arquitectos. The off-market deal included a 10-year lease for an undisclosed monthly rent.
When it opens, the Fort Greene outpost will become Apple’s 11th location in New York City, with every borough but the Bronx boasting a store. In July, Apple opened its first Brooklyn location at 247 Bedford Avenue in Williamsburg, along with popular grocery chain Whole Foods, leaving no doubt that Bedford Avenue has officially reached peak gentrification.
300 Ashland Place, which began leasing over the summer, features 379 rental units, with 76 of those priced below market-rate for those who qualify. In addition to the forthcoming Apple store, the base will include a dance studio, a new Brooklyn Public Library branch, and a four-screen BAM theater.
You ever notice how silicon valley and the tech industry as a whole are made up on mostly white liberal yuppies who would pick up a sign and protest any "injustice against a minority" (true or imagined) quicker that they could run to their nearest vegan shop for a quick tofu burger?
But when it comes to actually doing the right thing for the same community they feel so badly for, they are no where to be seen. When it comes to actually hiring minorities other than Asians, they are no where to be heard?
How many Blacks, Hispanics, etc... do you see at these Apple or Microsoft conferences? Speaking or even in the audience?
You ever notice how silicon valley and the tech industry as a whole are made up on mostly white liberal yuppies who would pick up a sign and protest any "injustice against a minority" (true or imagined) quicker that they could run to their nearest vegan shop for a quick tofu burger?
But when it comes to actually doing the right thing for the same community they feel so badly for, they are no where to be seen. When it comes to actually hiring minorities other than Asians, they are no where to be heard?
How many Blacks, Hispanics, etc... do you see at these Apple or Microsoft conferences? Speaking or even in the audience?
Yea exactly.
This is true for ANY high paying job or industry. It's not limited to Silicon Valley. Wall Street, advertising, etc.
Listen I don't fault apple at all, any smart business knows not to open a business in a high risk area.
Local politicians need to ensure that the area they want these stores in are cleaned up and crime rates lowered. Once they do that, then you wouldn't be able to keep apple stores out of the Bronx!
You have to "build it" for them to come, and when I say build it, I mean build a safe community.
When you have this type of culture, then Apple has every right to stay away. Politicians will be quick to call out apple for being "Anti Bronx" because that is easy, the hard part is cleaning up the Bronx, and Politicians will not hold themselves to task. Why? because they don't want to screw up their chances of re-election next time around, because the same people (and their children)they would have to "Clean Up" are the same ones voting them in every four years.
These types of retal brands do careful market research before opening up new stores. Areas usually have to meet specific requirements, usually demographic based (by that I mean HHI) as well as the population's shopping behavior and brand affinity. Some people love to hate on Apple, but they know what they're doing and they wouldn't open up in an area that doesn't fit their requiremts.
The Ft Greene area has seen such rapid changes. It's been gentrified for a while but it's only been in the last 2-3 years that development has occurred in the form of huge luxury highrises and big retail spaces. Seeing such rapid development puts a lot of the fuel behind the changes happening further in central and eastern Brooklyn.
So this brings the number of Cannabid dispensaries to number 19. Recreational marijuana is now on the ballot for 5 states. It looks like it's favored to pass in these states as well. As trends start in California (one of the states on the ballot) we will ultimately get legalization in NYS, and one day at the federal level.
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Cannabis Dispensary To Open Up in Hunts Point, the Bronx
