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In many cases apartments are best obtained through brokers, and yes, you will pay a fee. There are lots of brokers who work locally only - so if you know the neighborhood you want to move to, then you go to a local broker who will show you what's available. For instance, in Astoria, Queens, there is a local online forum with threads about brokers and many of the ones people are talking about are local Astoria brokers.
Some brokers do advertise on craiglist so if you like the sound of the ads they are placing, then give the broker a call and see how they sound. The nature of the business is kind of shady so unfortunately there are some (many) bad apples.
In terms of finding roommate situations on craigslist - listed to your instincts, do your research, and don't fall for something that seems too good to be true (although sometimes people do have very cheap rent-stabilized apartments that they are seeking roommates for and by law there are laws prohibiting them from overcharging roommates. If they break those laws and are reported, they can lose their lease.)
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