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Always interesting to see the haters pop up when a story is posted about someone becoming successful. If it’s not a direct hateful comment it’s and underhanded one like “but she should be saving money...” People have a hard time celebrating someone else’s success when they themselves are unhappy with their success, or lack of success.
Anyway, we are in the era when teens and 20 somethings can literally become millionaires from having a popular YouTube or Instagram page. I get the sense that the older generations really resent it.
Seriously, I'm just sitting back reading some of these comments, ridiculous.
It sounds like this young woman is working very hard and I wish her all the best. But idolization of entrepreneurship can lead you down very risky roads, especially in communities where people may not have many fallback options. And idolization of wealth...well...you can't serve two masters.
It sounds like this young woman is working very hard and I wish her all the best. But idolization of entrepreneurship can lead you down very risky roads, especially in communities where people may not have many fallback options. And idolization of wealth...well...you can't serve two masters.
I honestly believe that for young people in particular, entrepreneurship is worth exploring.
In light of the student loan crisis, young people have to consider all of their options. Obviously, if a person is able to get good employment, that's a great thing, but I don't think it's a good idea to depend solely on an employer for your livelihood. Anyhow, it's always a good idea to have multiple income streams.
Also, the very reason why certain communities don't have much to fall back on, is because there is a scarcity of thriving businesses that are able to employ members of that community.
One of the hallmarks of being a successful business, is having the ability to hire other people. Minorities and women in particular benefit, when those who are like them, are in a position of entrepreneurship, because it increases job prospects and opportunities for the larger community.
I agree. But in truth, social media "influencers" are only able to turn a good profit if they are able to sign solid deals with brands that pay well.
Many people outside of the social media world, don't realize that having a million++ followers on youtube, instagram, twitter, snap chap, etc, is not necessarily needed to turn a six figure profit. Many brands actually prefer influencers who have a smaller, highly committed following. A person with 300K-500K loyal/engaged subscribers across various social media platforms is far better than someone with a million or so unengaged subscribers. At the end of the day, brands want people who appear to be relatable and well liked, because they know those people can influence their subscribers and those subscribers can in turn (directly and indirectly) influence their family and friends to buy certain products.
This explains why the girl who was caught up in the college scandal (Olivia Jade) can't rebound and start anew. Her sponsors quickly ended their contracts with her, because they knew she could no longer sell products, since her image was severely tarnished. There are certain scandals that you can recover from, but certain ones that you cannot. If, for example, your subscribers no longer believe that you are genuine or honest, your social media platform will quickly disappear. Part of the allure of social media is, young followers believe that the people whom they are subscribed to are similar to them (in values, beliefs, goals etc, otherwise, they wouldn't follow them so closely). Once subscribers believe that their values, beliefs, are no longer aligned in any way with the influencer, they cut ties. There's a 20 something year old, who used to have 3 million followers across platforms, but once she came out as a lesbian, she lost a significant number of followers. It wasn't because her followers necessarily disliked gay people, it was more or less because they found her less relatable. She still does well, but not nearly as well prior to announcing her sexual orientation.
Advertisers at one time dedicated almost all of their marketing budgets to print ads and tv, but now, with the popularity of social media, the marketing dollars are going to influencers who are able to move product (based on their own personal branding/image). The good news for young people in particular is, if you have the right look and/or personality, you can become financially successful. The bad news is, since they are their own brand, they need to constantly watch their image. One wrong mishap and their entire influencer/social media status can come to a screeching halt.
For this reason, it's a good idea for social media influencers to have other lines of business and multiple streams of income.
In Jayla's case, her hair company "Glam Textures," is one of many. She is competing with a number of businesses that have been in business much longer, but she is able to compete, because she has a very loyal following, who purchased the product, did free reviews and indirectly influenced others who are not part of her "following" to go on her website and purchase hair extensions ranging from 200 - 600 American dollars. Her following allows her to tap into the overseas (Caribbean, Canadian and UK) market as well.
I work in marketing, therefore it's not hard to figure out how she was able to make so much money in such a short time. As long as she expands and remains relatable, she will continue do well.
This is the same as musicians getting endorsements from beer companies.
This is the same as musicians getting endorsements from beer companies.
The funny part is, the musician supposedly has a talent, and gets the endorsement deal because the brand wants to market their product(s) to their audience. The social media influencer, doesn't necessarily have a specific talent, but all social media influencers have one thing in common, they are relatable to the brand's target audience.
The funny part is, the musician supposedly has a talent, and gets the endorsement deal because the brand wants to endorse their product to their audience. The social media influencer, doesn't necessarily have a specific talent, other than being relatable to the brand's target audience.
The social media bloggers do have a talent and that is for marketing which is a deep and necessary skill in today's economy. If they were ugly they would have a series 7.
The social media bloggers do have a talent and that is for marketing which is a deep and necessary skill in today's economy. If they were ugly they would have a series 7.
Yes, that is the obvious talent, for all social media vloggers and bloggers.
Attractive people tend to do better than unattractive people across the board (in all professions). I imagine this is why there's so much profit to be made in the beauty industry.
Yes, that is the obvious talent, for all social media vloggers and bloggers.
Attractive people tend to do better than unattractive people across the board (in all professions). I imagine this is why there's so much profit to be made in the beauty industry.
Well unattractive people do better in politics imo.
Well unattractive people do better in politics imo.
Actually, even in politics, when an attractive politician goes against an unattractive one, they usually do better.
The Canadian Prime Minister for example, Justin Trudeau had very little political experience, but was able to maneuver, partly, because people found him attractive.
Actually, even in politics, when an attractive politician goes against an unattractive one, they usually do better.
The Canadian Prime Minister for example, Justin Trudeau had very little political experience, but was able to maneuver, partly, because people found him attractive.
How do you explain Donald Trump?
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