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Old 08-04-2014, 09:13 AM
 
Location: Chapel Hill, N.C.
36,438 posts, read 42,087,380 times
Reputation: 47067

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years ago the ads featured both boys and girls but somebody figured out they could make more money by fragmenting by gender the products and therefore the ads. My girls play with Legos almost every day and one summer attended lego camp but they were the only girls there. the only "girl" set was a gift but they rarely play with it.

Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic : The Two-Way : NPR
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Old 08-04-2014, 04:12 PM
 
1,723 posts, read 2,064,857 times
Reputation: 2638
Why were they being held against their will?





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Old 08-05-2014, 12:07 AM
 
Location: here
24,619 posts, read 29,043,789 times
Reputation: 31473
I love these. I saw Lands End now has girl's shirts with science themes. I only have boys, so I really never noticed this stuff was lacking. I'm glad someone did.
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Old 08-05-2014, 10:35 AM
 
Location: Wisconsin
16,576 posts, read 16,238,778 times
Reputation: 39313
Wow! That set looks like so much fun that I may put it on my Christmas list, and I'm 62 years old.
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Old 08-05-2014, 11:37 AM
 
Location: North America
14,211 posts, read 9,736,969 times
Reputation: 5537
*slowly claps*
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Old 08-05-2014, 08:19 PM
 
19,081 posts, read 21,351,803 times
Reputation: 13396
I love it. I just bought a set (back ordered to boot) for my gf's 6 year old daughter.
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Old 08-06-2014, 11:54 AM
 
Location: Hudson Valley region, NY
192 posts, read 330,094 times
Reputation: 235
This is terrific, my five year old has both Lego City (police and fire) and Lego Friends (swimming pool and bakery) but in asking for new she leans much more towards the City items. To her I think the girlie ones are just part of the over all city. I would definitely get her these if it seems like she is old enough and I think Lego should start even younger.
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Old 08-10-2014, 04:45 PM
 
Location: Not where I want to be
4,827 posts, read 7,008,957 times
Reputation: 7645
Why are Legos all "sets" now???? I never see just a box of Lego bricks anymore. It would be nice to let kids CREATE rather than follow a set of directions on how to build something.

When I was little, all I wanted was Legos. I begged for them constantly and never got them because I was a girl and Legos were "not for girls". (This was back in the mid-1960s). I wanted to create skyscrapers and cities and whatever else I could think of ..... I never got them

I'm glad they're gearing stuff like this for girls now but I wish they would encourage them to use their imaginations and create rather than do what the company tells them to do and build.
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Old 08-10-2014, 04:52 PM
 
15,417 posts, read 17,059,241 times
Reputation: 15133
The 1981 lego ad

Lego's 1981 Girl-Power Ad Comes With an Inspiring Backstory

You can still get the bricks in bulk without a set, btw.

Basic Bricks Deluxe* | LEGO Shop
LEGO® Creative Bucket* | LEGO Shop
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Old 08-11-2014, 01:20 PM
 
Location: NYC
11,922 posts, read 7,895,745 times
Reputation: 12925
My 5 yr old daughter is not interested in it. She rather play with princesses and look pretty. There's nothing I can do to change that, this is her natural preference. My wife loves watching sci-fi but not interested in real science, that's just how some people are and majority of women are like her enjoys watching sci-fi but not interested in real science even if there are images of smart women.
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