Some people really go out and often it encourages their neighbors to step it up too.
Okay, this goes off topic, but I had to laugh. We're new to the state & neighborhood. We were putting up our lights at the same time as the folks across the street. It started out very friendly. They came over and even told us that the HOA had a contest every year and that they always won 1st place.
Over the next few days, as we'd be out and they'd be out, they'd pop over and ask us if we were done yet. We'd smile and say no. After about day 3, they went out and bought some more decorations. And day 3. Day 4, my dh got sick. They came over and offered to take the rest of our lights "off our hands". We refused.
They don't even wave anymore
. Jokes on them though. We've decided to give them the $$ even if we do win - we don't do this for the contest, we just LOVE Christmas! The first year, I had to MAKE my dh put up a string of lights along the roofline and I plugged in a plastic candle.
Now his chest puffs up when someone asks if we live in "that Griswold house".