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Companies such as that one and Trilegiant are like sucker fish that attach themselves (legitimately) to merchant websites. Usually at the point of sale they will offer things like free trials for different types of services, gift items or money gifts, etc. The sad thing is that most of the customers on the merchant website don't realize that it is not offered by the particular merchant they are ordering from, and, those customers don't read the fine print where it states they will be charged if they fail to cancel any free trials, etc.
There are also some creditors that include offerings from those companies in with the billing statements. Some times those offers come in the form of small checks. Again, many people that are suckered by them had failed to read the terms.
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