Where does Fresh 'n' easy come from? (Scottsdale, Tempe: living, stores)

[collinsl]

Where do you think fresh 'n' easy has come from?

[CG4]

Well, if you're quizzing us, my answer is that they're the US subsidiary of Tesco, a major grocery/retail chain in Europe. Am I right?

[fcorrales80]

It's a British owned chain owned by Tesco.

[Huckleberry3911948]

a song sung by helen murrill
anyplace i hang my hat is home
language of the 40's and 50's.

[joninaz]

I hope they continue to expand. The nearest one to me is a 20-30 minute drive, both ways. If there was one closer, I'd probably swing by once a week. The markets are smaller, so they don't fill all my grocery needs, but they have some great deals and unique products. There are some growing pains as well, but being new I'm glad they are trying new things.

There was a good article in today's paper on how they sourced a phoenix company to make gelato: Berto's

[barryhussein]

Here in Thailand, Tesco pays its employees 80 cents per hour. They have also had several persons in the media arrested for speaking out about the downsides of Tesco. Same as in the US. They put smaller specialty stores out of business, and cause food to be unnecessarily transported thousands of miles. It's funny that they use a few familiar slaogans, even in a non-English speaking nation. "We sell for less" and "Roll Back!". I've also noticed most of their nametags have the words "Part time" on them. Sound familiar?

[silverbear]

Originally Posted by barryhussein

Here in Thailand, Tesco pays its employees 80 cents per hour. They have also had several persons in the media arrested for speaking out about the downsides of Tesco. Same as in the US. They put smaller specialty stores out of business, and cause food to be unnecessarily transported thousands of miles. It's funny that they use a few familiar slaogans, even in a non-English speaking nation. "We sell for less" and "Roll Back!". I've also noticed most of their nametags have the words "Part time" on them. Sound familiar?

I don't know about the situation in Thailand, but here in the U.S., the only competitive pressure F&E is exerting is on mediocre supermarket chains. Independent grocers are already a nearly vanished species in the U.S., so F&E's arrival makes little difference in that arena.

As for the food miles issue, that's really a one-dimensional and often inaccurate way of measuring the environmental impact of food production and distribution. This article does a good job of showing the complexities of the issue:

How the myth of food miles hurts the planet | Environment | The Observer

Globavorism isn't necessarily the environmental bogeyman it is portrayed as.

Some grocery workers' unions in the U.S. have tried to demonize F&E based on Tesco's alleged misdeeds in other countries, but I'll judge F&E based solely on its activities in the U.S., and so far I see nothing to keep me from my weekly trips there.

Originally Posted by joninaz

I hope they continue to expand. The nearest one to me is a 20-30 minute drive, both ways. If there was one closer, I'd probably swing by once a week. The markets are smaller, so they don't fill all my grocery needs, but they have some great deals and unique products. There are some growing pains as well, but being new I'm glad they are trying new things.

There was a good article in today's paper on how they sourced a phoenix company to make gelato: Berto's

It's a considerable oversight that F&E has not opened any stores in southern Scottsdale, northern Tempe, or Arcadia -- basically your neck of the woods if I remember correctly. That's a gap the chain needs to fill. I sent F&E a suggestion urging them to consider the closed Wild Oats store at 40th & Camelback. As for the gelato, I love the roasted banana flavor and am very pleased to hear it comes from Berto's.

[dc1225]

Originally Posted by collinsl

Where do you think fresh 'n' easy has come from?

I would have guessed any female ASU marketing major undergrad!

[collinsl]

Absolutely right! I was just wondering of Tesco was trying to cover up it's history by changing it's name in the USA.

[ZonyPony]

Originally Posted by collinsl

Where do you think fresh 'n' easy has come from?

Sounds like a commercial for Vida Blue, the toilet tank freshener.

Oh, wait... Vida Blue was a baseball player...