Quote:
Originally Posted by ditchdigger
Unless the advertisers interested in WAMO's unique demographic aren't a good source of revenue, I'd have to think somebody in the radio industry is smart enough to fill the gap that'll be left.
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Radio is bizarre. Right now, it's running scared of satellite and IPods and a lot of their decisions make NO sense.
Since I'm not in Pittsburgh, I can't say what stupid insanity the radio heads are pulling, but I can out here in CA.
In 1995, BIG 98 had the number 1 morning radio show (aside from KGO news talk which wins all the time here) with Darien O'Toole. She was getting higher ratings than Howard Stern.
To be honest, she was getting higher ratings because Howard was on a third rate low wattage station out of San Jose, and his coverage was awful. But -- she was getting them. BIG 98 stunk up the rest of the day... and switched formats and DUMPED her.
Then Live 105 dumped whoever they had in the AM and put on Howard. Ratings gold.
Then Howard went to satellite and Live 105 went back to something else Morning Zoo, but CBS took a do nothing station that they were touting as all podcasts all the time -- I think they called the idea "Jack"? And made that Free FM. Stuck on Adam Corolla.
There was all this press, and all this hype about the Stern replacements -- I think you guys got hosed with David Lee Roth...
And not a word here. Not an ad in the paper, not a bus back billboard, not a single flipping word. Not a single penny spent on it.
They at least put some money behind that stupid Jack radio crap -- I remember the ads about "You don't know Jack"... but Free FM? Like it didn't even exist.
Darien O'Toole went to New York on the (non)strength of beating Howard Stern and failed so abysmally she started drinking. She wound her way around a few more stations before landing back here at ... Free FM.
She at least got some bus back advertising! And Darien wasn't even in the morning drive! She came on after Adam. She was drinking heavily by then and was screwing up rather badly -- once, during a Las Vegas simulcast she asked Dave Dameshek (who I think is back in Pittsburgh doing a sports radio show) about that b*tch Rachel Perry... Darien thought they were off air. That was a common mistake she made.
She was so badly drunk during a segment with Dave Atell (comedian) she passed out and he took over... she got fired over that one... and sadly died a year or so later.
And as sad as that was -- you have to admit that's sort of exciting radio... and STILL not a word about Free FM... which then got moved to AM... and then got dumped.
1550 AM (formerly Free FM -- yeah -- on an AM band) went BACK to podcasts and also Money Talk radio, syndicated programs that I found interesting... but then that got dumped.
Because they dumped our oldies classic rock KSFO and made it Moving 99.
Female oriented adult contemporary. Talk about gawd-awful! And the TV ads of butts shaking to this bad music -- tons of them, with great media buys all over cable (cheap ad dollars) AND network (expensive ad dollars)
So they decided to take the podcast/money talk radio -- that was rating SO badly that they requested it not even be listed in the radio ratings charts... and made it the new KSFO.... 1550 AM is the oldies classic rock station...
Using canned "True Oldies Channel" feed out of New York.
With some ad dollars spent on telling people.
By the way -- this is all CBS radio, whatever they are calling themselves at time they did it.
I guess what I'm saying is -- don't expect radio to make sense. It doesn't anymore. Back when we were promoting indie wrestling shows, my husband thought it would be great to buy some ad time on the local radio stations to advertise.
Television was WAY cheaper, and we ended up going that route. And we never made any more promoting wrestling either.