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Old 04-16-2010, 12:21 AM
 
Location: Athens, GA (via Pittsburgh, PA)
9,678 posts, read 8,573,788 times
Reputation: 8762

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Quote:
Originally Posted by nuwaver88 View Post
They have ratings because old habits die hard. If people are not given much choice, they seem to find their way back to 102.5 if they want to listen to rock as opposed to hip hop or whatever. My problem is not with rock, but with the predictability in the music that is played on WDVE. If Pittsburgh had twenty powerful rock stations, WDVE would not have such ratings. Unfortunately, the FCC does not allow it. That brought companies like Clear Channel into the fold. Elvis Costello wrote about this issue thirty years ago in his song Radio Radio. WDVE would never play this one of course.
YouTube - Elvis Costello & The Attractions - Radio, Radio
Well what about 96.9 Bob FM? They seem to play a lot of the "forgotten" mainstream stuff, which is pretty cool. (Or was Elvis Costello never "mainstream"?)
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Old 04-16-2010, 12:28 AM
 
Location: Pittsburgh
1,758 posts, read 2,407,624 times
Reputation: 521
Quote:
Originally Posted by Gnutella View Post
Well what about 96.9 Bob FM? They seem to play a lot of the "forgotten" mainstream stuff, which is pretty cool. (Or was Elvis Costello never "mainstream"?)
He is influential and popular to a degree, but never really mainstream. Mostly artsy or nuwavey people like him. I refuse to pull teeth anymore to hear good music. That is why I have satellite. It was a simple and affordable solution.
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Old 04-16-2010, 12:42 AM
 
Location: Yakima WA
3,111 posts, read 2,314,701 times
Reputation: 2040
WDVE has huge ratings. They have nothing to do at all with CCs financial troubles. Actually no individual station is to blame. This has to do with CCs private equity deal a couple years back and tons of debt.
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Old 04-16-2010, 03:24 AM
 
Location: About 10 miles north of Pittsburgh International
2,145 posts, read 2,034,891 times
Reputation: 1803
Quote:
When you play lousy music and assume all of your listeners are dumb yinzers with a juvenile mentality like WDVE does, you are doomed to fail.

Complaining about WDVE is like saying McDonald's could have a really great menu if they weren't so focused on fast food hamburgers. It's about playing stuff that appeals to most of the people, most of the time. It fills a niche in the market--a HUGE niche...
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Old 04-16-2010, 08:09 AM
 
Location: Earth
24,639 posts, read 14,678,166 times
Reputation: 11101
I listen to WYEP and have for years.
I can't abide 3 songs per hour and adverts all day.

I'm happy to hear that clear channel is going under, though.
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Old 04-16-2010, 02:11 PM
 
Location: Portland, OR
4,262 posts, read 4,056,174 times
Reputation: 2853
The problem is that most corporate owned stations care about advertisers, not listeners. If they cared about the listeners, you wouldn't hear the same song every hour. the small town radio stations, college radio and public radio do a better job with programming because they know what the listeners want. How often have you called up a radio station to request a song only to get a busy signal for hours. thier phone lines aren't that jammed. they take them off the hook. They play what's been preprogramed on the playlist.
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Old 04-17-2010, 11:51 AM
 
Location: Oakland CA
7,526 posts, read 10,419,703 times
Reputation: 8137
Quote:
Originally Posted by raubre View Post
The problem is that most corporate owned stations care about advertisers, not listeners. If they cared about the listeners, you wouldn't hear the same song every hour. the small town radio stations, college radio and public radio do a better job with programming because they know what the listeners want. How often have you called up a radio station to request a song only to get a busy signal for hours. thier phone lines aren't that jammed. they take them off the hook. They play what's been preprogramed on the playlist.
They don't care much about advertisers, either. When hubby was running a small wrestling outfit we wanted to go with radio advertising on a couple of smaller local radio stations..... and the fees were crazy expensive. We ended up doing TV ads on cable channels much cheaper.

We don't want to go to satellite radio, we don't want to pay for it. Because we both listen to mainly talk radio anymore. I listen to money talk -- there's usually only one AM station that does that -- and they keep moving it around. I need my daily dose of Ray Lucia!
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Old 04-17-2010, 12:40 PM
 
Location: Southwest Pa
1,009 posts, read 2,236,343 times
Reputation: 544
Quote:
Originally Posted by Gnutella View Post
That mentality earns them ratings, though. WDVE and KDKA always duke it out for the highest ratings in Pittsburgh.
Ratings aren't what they used to be. You may still be number one in the market but the number of people overall actually listening has been carved up a dozen different ways. Sort of like being #1 with 100k listeners and being #1 with 10k listeners. You're still #1 in what you do but that many people less care about it.
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Old 04-17-2010, 01:16 PM
 
Location: Portland, OR
4,262 posts, read 4,056,174 times
Reputation: 2853
Quote:
Originally Posted by Bazzwell View Post
Ratings aren't what they used to be. You may still be number one in the market but the number of people overall actually listening has been carved up a dozen different ways. Sort of like being #1 with 100k listeners and being #1 with 10k listeners. You're still #1 in what you do but that many people less care about it.
Radio ratings are based on a very small niche. These are the results of a diary that Arbitration (radio's Neilsens) sends out to a group of people. I'm not sure how large or small this group of people are, but this is how they base thier ratings, through mailed in diaries. I was picked for one of these last year.
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Old 04-17-2010, 01:41 PM
 
Location: Southwest Pa
1,009 posts, read 2,236,343 times
Reputation: 544
Quote:
Originally Posted by raubre View Post
Radio ratings are based on a very small niche. These are the results of a diary that Arbitration (radio's Neilsens) sends out to a group of people. I'm not sure how large or small this group of people are, but this is how they base thier ratings, through mailed in diaries. I was picked for one of these last year.
Yes, I spent twenty years in radio.
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