Gays on trains upsets Family Research Council (death, Minnesota, Miami)
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No kidding! It is a failed government project propped up on taxpayer dollars. Were they a private company using private funds they's have the right to advertise to any special interest group they wanted. However, with taxpayer dollars they cannot push a social agenda of a special interest group under the guise of public transportation advertising without giving equal time and equal advertising to every other special interest group in this country. Get it?
Sometimes equality means accepting that your agenda isn't special and you don't get special treatment at the expense of the taxpayers.
To quote the article: Amtrak has targeted other demographic groups in the past, including students, seniors, veterans, families with children, Hispanics, African Americans and international customers. However this is the first time it has aimed its efforts toward the LGBT community.
So, if Amtrak has marketed towards other demographics, why not this one?
To quote the article: Amtrak has targeted other demographic groups in the past, including students, seniors, veterans, families with children, Hispanics, African Americans and international customers. However this is the first time it has aimed its efforts toward the LGBT community.
So, if Amtrak has marketed towards other demographics, why not this one?
Fact is they shouldn't be targeting any population as special other than "train riders". Are you arguing that once a mis-use of taxpayer funds has been identified as a trend it should be allowed to continue?
Fact is they shouldn't be targeting any population as special other than "train riders". Are you arguing that once a mis-use of taxpayer funds has been identified as a trend it should be allowed to continue?
Okay, so who are potential "train riders" and how should they be portrayed in advertising? Are they Hispanic married folks with kids? Black teenagers? White businessmen hauling computers? Gang members? College students? Who gets to play the role? And, if it's all of these people, then why should the LGBT community be left out?
Okay, so who are potential "train riders" and how should they be portrayed in advertising? Are they Hispanic married folks with kids? Black teenagers? White businessmen hauling computers? Gang members? College students? Who gets to play the role?
Any average American and ALL of them. Same time, same place, same photo moment. No singling out as special population. That is a big no-no with taxpayer dollars. Show them all as representative of the population or show an empty train. That would include lots of illegal aliens riding trains too!
Fact is they shouldn't be targeting any population as special other than "train riders". Are you arguing that once a mis-use of taxpayer funds has been identified as a trend it should be allowed to continue?
Don't be silly. That is what marketing is all about. Identifying segments of the population who are more likely to give you business.
Next you will be asking the airlines not to market to business travelers but to airline travelers as a whole
Fact is they shouldn't be targeting any population as special other than "train riders". Are you arguing that once a mis-use of taxpayer funds has been identified as a trend it should be allowed to continue?
They are paying for advertisements to attract more "train riders". When you want to attract new customers, you often "target" them by appealing to their existing interests. For instance, if Nike is looking for new customers, they might target new mothers. Putting an ad in Parenting Magazine, for instance.
Amtrak may be subsidized by tax dollars, but their goal is to become profitable. And profits would depend on expanding their customer base, attracting new customers. Targeted marketing is so effective, that just about everyone does it. In fact, I would say that every company with gross incomes over a million dollars, actually thinks very hard about the way they spend their advertising dollars, and tries to target specific demographics. That's why even your local grocery store looks at the demographics reports for radio and television stations, and selects certain shows, for instance Oprah, to place their advertisements.
Targeted marketing is not a misuse of taxpayer funds. And marketing products is not pushing any particular social agenda. Can't YOU be honest about this issue?
They are paying for advertisements to attract more "train riders". When you want to attract new customers, you often "target" them by appealing to their existing interests. For instance, if Nike is looking for new customers, they might target new mothers. Putting an ad in Parenting Magazine, for instance.
Amtrak may be subsidized by tax dollars, but their goal is to become profitable. And profits would depend on expanding their customer base, attracting new customers. Targeted marketing is so effective, that just about everyone does it. In fact, I would say that every company with gross incomes over a million dollars, actually thinks very hard about the way they spend their advertising dollars, and tries to target specific demographics. That's why even your local grocery store looks at the demographics reports for radio and television stations, and selects certain shows, for instance Oprah, to place their advertisements.
Targeted marketing is not a misuse of taxpayer funds. And marketing products is not pushing any particular social agenda. Can't YOU be honest about this issue?
Half of there lines are profitable except the long distances lines. But all the lines that are Regional are breaking profits.
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