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That's pretty much it. There are now several decades' worth of psychological research about which political campaign tactics are most effective, and negative advertising is one of the "best" tools out there.
It is possible to overdo it and look mean-spirited, but the benefits almost always outweigh the risks. The real question becomes how to attack, not whether to attack at all.
And the marketers know that, negative ads will get people talking more and raise more awareness, hence the fact that there are more negative ads out there than positive, especially when it's close to election time. Negative ads are like the nuclear bombs of the electioneering world.
With exception of local politics. I haven't seen anyone running for office that doesn't resort to negative campaign ads against their opponents.
Lately all I've heard and seen have been negative campaign ads telling me how terrible someones opponent is because of something that happened 30 years ago or because of something their opponent said that has been taken completely out of context.
I'm tired of it! Both parties continue to do it and in my eyes it just lowers my opinion of the candidate doing it. Makes me feel like I'm voting to select the lesser of two scumbags!
With exception of local politics. I haven't seen anyone running for office that doesn't resort to negative campaign ads against their opponents.
Lately all I've heard and seen have been negative campaign ads telling me how terrible someones opponent is because of something that happened 30 years ago or because of something their opponent said that has been taken completely out of context.
I'm tired of it! Both parties continue to do it and in my eyes it just lowers my opinion of the candidate doing it. Makes me feel like I'm voting to select the lesser of two scumbags!
many years ago here in tucson, we had two candidates, jim kolbe(R) and jim corbett(D) run a clean campaign. absolutely no mudslinging. it was dubbed the gentleman jim campaign, well the republican jim kolbe won the election. two years later when the seat came up in the next election cycle, the campaign started out as a clean one, but corbett, still stinging from the loss two years before, started slinging the mud around hot and heavy. he lost again, and i dont think he has been in politics since.
if you feel like you are voting for the lesser of two scumbags, chances are that you are in fact voting that way. most politicians are only slightly better than child molesters, and slightly worse than used car salesmen.
I don't mind the content of the ads as much as how how often they run them. If each commercial break had like, one or two ad's, it would be no big deal. Lately though, 6 of 8 commercials at each break seem to be these ads. Yesterday, I saw the same frickin' ad three times in a row, back to back to back, on the same channel during the same commercial break. Who has control over how often a particular ad is shown, or in what order? Is it the candidate or the network? Do the candidates know how irritating their constant dribble is? Do they even care????
if you feel like you are voting for the lesser of two scumbags, chances are that you are in fact voting that way. most politicians are only slightly better than child molesters, and slightly worse than used car salesmen.
Most people who go into politics do so with conviction and a sense of doing it for the public good. Once they get in, they find, that you can not survive unless you play the game, your good intentions will not get past the political machines. So while you might think your get a little win getting a new (D) or (R) in office, unless they play the game, the will not accomplish a thing. And you will be back at the same point the next election cycle.
So I would not put them (in a general sense) in either category. (although some might come close)
But I would put their political parties somewhere below the lesser.
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