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I think you are taking this out of context. The idea is that if Israelis marry American Jews (or any other non-Israelis) they will probably settle outside of Israel and not come back to live in Israel. Israeli society looks down upon Israelis that decide to permanently live outside of Israel.
Also the Israeli identity is completely different than the American Jewish identity.
Israelis are not racist as you have Israelis of different ethnic backgrounds.
BTW, this is duplicate thread as there is already one about this issue.
To those defending these bigoted advertisements what would you say if American Jews placed ads in Israel stating the same? It's ridiculous and there is no place for such things in our 'progressive' society.
The Israeli government is facing an unusual backlash from major U.S. Jewish organizations after launching an advertising campaign essentially urging Israeli ex-pats not to marry clueless American Jews or raise their children in the United States.
The first ad shows a young Israeli woman wincing after her boyfriend mistakes candles and music marking Yom HaZikaron, Israel's memorial day, for a romantic night in.
The words "They will always remain Israelis. Their partners won't always understand what that means. Help them return to Israel" are read by a somber narrator and scrolled across the screen.
The second ad strikes at an even more sensitive fear — disappointing your parents. It shows a little girl sitting on her parent's lap during a video chat with her grandparents in Israel. The girl speaks good Hebrew, but when her grandmother asks what holiday it is the girl shouts "Christmas" in English despite the Hanukkah menorah in the background.
The words "They will always remain Israelis. Their children won't. Help them return to Israel" are again read by a somber narrator and scrolled across the screen.
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