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The "Typical" part may someday change. Hard to claim it has changed already, because a number of women disproportionate to men still have to show skin to get anywhere in movies, music and well, commercials. It's still the case that a woman can't hope for success comparable to a man without using her sexuality (or at least "looking good"). Sure, there are a few women out there who have managed to do this; but they're the exception, not the rule.
I saw this commercial (the edited version) on broadcast television a few days ago. Even edited there are close ups of her breasts and faked "sextacy" while chowing down on the burger.
This version is the "director's cut" which means this is entirely what the director conceived when putting this commercial together.
He should be directing video nasties in Chatsworth.
Seriously? Isn't this over the top?
At the end of the commercial, do you even remember (or care about) what it is that she's selling?
Something tells me that they can't turn the tables and have a hot young studly guy in the commercial eating a burger for fear of it being labeled as homo-erotic material.
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