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Some women might be considered "sluts" by Rush Limbaugh, but his boss thinks of him as a "king." Despite the ad exodus and female fury after Limbaugh branded law school student Sandra Fluke a **** last month for speaking out for contraceptive health insurance coverage, Clear Channel CEO Bob Pittman tells AP that Rush is still the "king of radio," adding: "Rush is certainly the leader, and we're delighted to have him.
Clear Channel's programming subsidiary, Premiere Broadcasting, is the company that holds the Limbaugh contract and many of the other talk show hosts heard on AM radio.
If Premiere loses local stations who pay them for the Limbaugh show, they lose serious money. Limbaugh costs every station that airs his show a lot of money. As in a LOT of money.
Most of the other host's shows are free to those same stations. The stations and Premiere split the ad money in a series of complicated swaps that makes money for both.
What else is the boss of Clear Channel going to say? "My single biggest revenue source for my profitable broadcasting division is a fat narco-addled idiot I should have fired years ago?"
Don't wait for that one. Ain't gonna happen. He has to support Limbaugh for as long as he can and hope his marketing division will dredge up new sponsors before the losses pass the point of no return.
His only other choice is to replace Limbaugh suddenly with Hannity or one of the other runner-ups, pay off Limbaugh's contract, and stonewall Rush's sudden departure.
Limbaugh is a money-maker for Clear Channel and thus an asset. Until he becomes a liability, he stays on the line up.
This
I listen from time to time, he has some interesting political theories, but at the end of the day he is just another windbag talking head like the rest of them.
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News, Clear Channel Boss Hails 'King' Limbaugh
