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Ok, if that's the way you see it. I am not a fan of price increases either. But starbucks stores do provide an added value, imo. The employees are usually perky. They give free refills when you have a registered loaded starbucks card, etc. Those are all things that I appreciate about them. Even better that they help deserving American workers instead of the chinese.
Schultz intuitively understood IMO his customers would stand by and respect his unconventional business practices. But they in no way could become mainstream. IMHO< the unconventional approach they take gives the company an edgy feel which their base feels adds to their image.
No, their customers would be. Who do you think is picking up the tab everytime benefits have been extended?
dont you think it would be better if the cups could be made here at the same cost, thus having long term benefits and jobs rather then a fake temporary one used just to push publicity for Starbucks?
Someone want to remind me again where they get their coffee from?
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