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The juxtaposition of diamonds and guns may seem a bit peculiar on the surface, sort of like Britney Spears judging musical talent or Dr. Phil writing a diet book.
Even the man behind this unique promotion, which continues through Saturday, was a bit circumspect at first, but now Mike Geller is sold.
“It makes some sense when you think about it,” said the owner of D. Geller and Son Jewelers, which has two locations in Cobb County. The store is giving away a voucher for hunting rifles with any purchase of $,2499 or more, which appeals to its mostly male customer base.
The juxtaposition of diamonds and guns may seem a bit peculiar on the surface, sort of like Britney Spears judging musical talent or Dr. Phil writing a diet book.
Even the man behind this unique promotion, which continues through Saturday, was a bit circumspect at first, but now Mike Geller is sold.
“It makes some sense when you think about it,” said the owner of D. Geller and Son Jewelers, which has two locations in Cobb County. The store is giving away a voucher for hunting rifles with any purchase of $,2499 or more, which appeals to its mostly male customer base.
Of course it would appeal mostly to the male customer base. First, you are talking about Wisconsin where most men prefer to go hunting. Women buy firearms mostly for protection, not hunting. Only a small minority of women hunt. Even in Alaska, where more women per capita go hunting than in Wisconsin, it is only a small minority of the male population that hunts.
So if they are going to offer hunting rifles, it makes perfect sense that the majority of their customers would be men. Now if they were offering something like pink pistols or revolvers in a small caliber, then you would probably see more women customers than men.
That's a bit discriminatory don't you think? Why just "hunting rifles"? What's wrong with a nice revolver or semi-auto handgun? Or a shotgun for that matter? Or a target rifle for that matter? The ACLU should be called in to right this unjust discrimination.
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