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I find Sears mens clothes to be the most up to date and quality. Structure is one of their house brands now and their dress shirts and pants are fantastic and affordable.
I tried to find similar items in JCP and could not.
Warner Bros. and stations carrying Ellen DeGeneres' show have to be very pleased. Ellen was tops not only in households but also among women 25 to 54 (with a 2.2 rating among the key daytime audience demo), women 18 to 49 (1.7) and adults 25 to 54 (1.4).
Ellen is Penney's spokesperson? I never even noticed, lol. But the adult women's clothing, almost regardless of what store I've been in, is ugly and not professional attire. I went back to sewing my own and looking at secondhand stores. Today's looks are just too frumpy, and the colors are more for Asian or black skin tones. I am sick of pants suits. Locally, clothing just hangs on the store racks forever until it's discounted about 75%. I can see why stores are not profitable.
You learn something every day: I never knew Ellen DeGeneres was JC Penney's spokesperson.
Maybe that's the problem -- no one is paying attention?
Quote:
Originally Posted by mb1547
They're trying to be all things to all people and not doing any of it well.
Agreed. Just as Sears, another general merchandise store, does hardware and home improvement well, JC Penney does housewares well -- draperies, shutters, bedding, kitchen ware, etc. Perhaps that's what the focus should be: where the company already is strong.
Quote:
I admire Penny's for choosing Ellen, but they can't stop there--they've got to bring their stores and product line up if they expect to stay open. Great marketing doesn't fix a bad product line and grim looking, disorganized stores.
JCPenney's downfall has very little, if anything, to do with DeGeneres.
For anyone that shops there, they have done a major overhaul of ,at least, most of the stores in my area. They've tried to update themselves (the stores do look better); however, their already pedestrian merchandise has slid down into cheap, garish looking stuff. It used to be geared toward the "older" crowd but they noticeably tried to appea to the under-30 set for women and it has been too drastic a change for their long-time customer base, while young people don't want to go near them.
They needed scale back on their change and tweak some of the stodginess out and they just went too far.
I don't know what I think about their new pricing schedule. On one hand, it's nice not having to deal with the scam that I'm always getting 40% off of something (like a Kohl's which is such BS), but people do like to feel like they can take advantage of a sale.
Location: Huntersville/Charlotte, NC and Washington, DC
26,700 posts, read 41,742,544 times
Reputation: 41381
Quote:
Originally Posted by eborg
Didn't a lot of people say that the whole move that JCP made to "eliminate" coupons and deals and special time periods where you could get better prices and instead just institute low prices all the time, didn't that backfire on them Enormously and cost them huge amounts of sales?
I seem to remember there being a lot of talk saying that that move alone hurt them huge amounts
Exactly.
Ellen DeGeneres didn't have a thing to do with JCP's fall. Their CEO was an idiot who tried to turn the business into a giant Apple Store. It bit them where the Lord split em.
I've shopped less at JCP personally because with the elimination of all their coupons it makes less sense financially to shop there. They do have decent products in their big and tall men's inventory but now it is too expensive.
JCPenney's downfall has very little, if anything, to do with DeGeneres.
For anyone that shops there, they have done a major overhaul of ,at least, most of the stores in my area. They've tried to update themselves (the stores do look better); however, their already pedestrian merchandise has slid down into cheap, garish looking stuff. It used to be geared toward the "older" crowd but they noticeably tried to appea to the under-30 set for women and it has been too drastic a change for their long-time customer base, while young people don't want to go near them.
The Gap did the same when they tried to attract teens and lost their older customer base.
I still have some nice apparel from them bought before the switch.
Essentially, it's like you've come down with a case of food poisoning and you are blaming it on a sandwich you ate a month ago.
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