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What am I missing? I see nothing wrong with that public service message.
Project Sunlight, which launches today, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US, is designed to appeal to people everywhere, and in particular parents, encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations. To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF. Unilever launches Project Sunlight
Seems like a dumb ad. For what? Hellman's? Lipton? What's that got to do with "there's no better time to bring a child into the world"? So we can all eat mayonnaise and drink tea?
Then they go on to say they might not see it but their great great great grandchildren might.
While I'm not sure people will get the message, there is nothing wrong with preaching that we should strive to make the world a better place for the children we've brought into it.
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