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Old 07-31-2019, 09:59 AM
 
1,432 posts, read 289,505 times
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Well the company bowed to "social responsibility" rather than reality.
The majority of people live in reality and don't want to hear politics or "how to behave" from corporations.
These companies just need to produce a product, not get involved with social behaviors or try to be social teachers.

And they found out at the cash register that most people are turned off by their ads.

 
Old 07-31-2019, 10:00 AM
 
2,120 posts, read 1,222,391 times
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Quote:
Originally Posted by Feltdesigner View Post
You really think men stopped buying razors over a commercial?

Price always wins and these new subscription companies are seriously undercutting the old biz model.

Itís like blaming a blockbuster commercial for their demise.
Wrong. I used to buy exclusively Gilette. Now i will never buy another Gilette product and i dont care how much it costs to buy from their competitors.
 
Old 07-31-2019, 10:05 AM
 
10,095 posts, read 8,304,343 times
Reputation: 13826
There’s also the growing trend of men switching to double edge safety razors. A decade ago you couldn’t find double edge razor handles in stores and could hardly ever find the blades in stock. Today they’re on the shelf at drug stores and discount department stores. I made the switch several years ago. One local store has a 10 pack of double edge blades for less than $3. Better quality blades are still far less in price than Gillette replacement heads.
 
Old 07-31-2019, 10:06 AM
Status: "Make sure you include me in your manifesto" (set 17 days ago)
 
Location: Posting from my space yacht.
8,329 posts, read 3,259,603 times
Reputation: 14914
Quote:
Originally Posted by Feltdesigner View Post
You really think men stopped buying razors over a commercial?

Price always wins and these new subscription companies are seriously undercutting the old biz model.

Itís like blaming a blockbuster commercial for their demise.
A lot of men are saying that was the last straw for them, yes. Are you saying those men are lying?
 
Old 07-31-2019, 10:07 AM
 
Location: Middle of the ocean
32,207 posts, read 20,309,854 times
Reputation: 46498
Quote:
Originally Posted by notnamed View Post
Shaving is down across the board as facial hair is now accepted just about everywhere.
Plus the dilution of the market to shaving clubs which sell much cheaper blades. Gillette blades are VERY expensive.

Other razor companies are losing money too, so they are busy buying competitors like Harry's.
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Old 07-31-2019, 10:07 AM
 
46,326 posts, read 18,342,941 times
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Amazon is selling alternatives to Gillette blades which are just as good and less than 1/2 the price. The comments on those blades are quite telling. Lots of people switching because of Gillette's going compete SJW.
 
Old 07-31-2019, 10:09 AM
 
Location: Silicon Valley, CA
10,116 posts, read 6,713,429 times
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Well, they're owned by P & G, so I don't think they'll go broke.

Agree that their stuff is expensive. It's actually cheaper to get a electric shaver than to use their products for a year.

Last edited by silverkris; 07-31-2019 at 10:25 AM..
 
Old 07-31-2019, 10:11 AM
 
1,432 posts, read 289,505 times
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Quote:
Originally Posted by Mikala43 View Post
Plus the dilution of the market to shaving clubs which sell much cheaper blades. Gillette blades are VERY expensive.

Other razor companies are losing money too, so they are busy buying competitors like Harry's.
True but their commercials didn't do anything to win over new customers and they probably lost some due to those commercials.
 
Old 07-31-2019, 10:13 AM
 
30,132 posts, read 16,637,686 times
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Quote:
Originally Posted by silverkris View Post
Well, they're owned by P & G, so I don't think they'll go broke.
Prob not. You can bet they have the best lobbyists and politicians in their back pocket to keep any threats or would be competitors at bay
 
Old 07-31-2019, 10:13 AM
 
Location: Middle of the ocean
32,207 posts, read 20,309,854 times
Reputation: 46498
Quote:
Originally Posted by TMSRetired View Post
True but their commercials didn't do anything to win over new customers and they probably lost some due to those commercials.
And gained others. Gillette is the top of the market, and over priced, the only place they really CAN go is down.

Tons of competitors are popping up, there is a beard trend, etc.

It's great to show your approval or disapproval for companies by boycotting, but really, it is ineffective.
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