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Old 08-29-2015, 04:20 AM
 
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These numbers, especially in the lower half, have a tendency to shift from year-to-year because the statistical markets of these cities is extremely close. "Market Size" or "DMA" is basically figuring in the teams "territory" which doesn't necessarily mean city size. Also there is TV Market Size which means TV households in the area, which also means nothing about "city size"

EXAMPLE: Indianapolis as a city, meaning the CITY LIMITS is bigger than Kansas City. Indy Pop: 848,788 vs. K.C. Pop: 470,800... So within the city limits, Indy is nearly twice the size of K.C. ***HOWEVER... Indy's "CSA" Combined Statistical Area is 2,080,782 and K.C.'s is 2,393,623 (a little more than 300,000 people larger). Basically there are larger, more populated communities just outside of K.C. than there are outside of Indianapolis.

Kansas City is farther down on the list because they share half the state with St. Louis. Indy shares Indiana with the Bears to the north and the Bengals to the south but it's not as big of a share.
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Old 08-29-2015, 05:29 AM
 
3,008 posts, read 4,869,828 times
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Originally Posted by DoolinDanger View Post
These numbers, especially in the lower half, have a tendency to shift from year-to-year because the statistical markets of these cities is extremely close. "Market Size" or "DMA" is basically figuring in the teams "territory" which doesn't necessarily mean city size. Also there is TV Market Size which means TV households in the area, which also means nothing about "city size"

EXAMPLE: Indianapolis as a city, meaning the CITY LIMITS is bigger than Kansas City. Indy Pop: 848,788 vs. K.C. Pop: 470,800... So within the city limits, Indy is nearly twice the size of K.C. ***HOWEVER... Indy's "CSA" Combined Statistical Area is 2,080,782 and K.C.'s is 2,393,623 (a little more than 300,000 people larger). Basically there are larger, more populated communities just outside of K.C. than there are outside of Indianapolis.

Kansas City is farther down on the list because they share half the state with St. Louis. Indy shares Indiana with the Bears to the north and the Bengals to the south but it's not as big of a share.
CSA doesn't apply since you are talkecsa about media markets. Taking your example, Indy media market generally starts to shift both TV and radio when heading south at Seymour with Louisville. That is mile marker 50 so 50 miles south of the city give or take. Stretches to Richmond heading east which is 70 miles, Terre haute to the west, maybe some parts of Illinois as Terre haute has its own media market for TV and radio but still at 60 miles heading west. Northwest get blurred with Chicago at Lafayette but heading due north and north east has a greater share. Keep in mind Lafayette, Richmond, Terre haute and Louisville nor Muncie for that matter are part of Indy csa. Indy has a TV showing but no radio for these areas.

Another example would be stl whose media market for its sports teams actually stretches as far as Evansville.
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