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I'm thinking of when people say something to support a single person, as in "Joey is really sick and we need to do a fund raiser, so let's all get together for "Team Joey"!" Or when supporting who will be class president, it's "Team Sarah" or "Team Stephen". Just some examples.
I first heard this during the Twilight movies when there was "Team Jacob" and "Team Edward", depending on which character in the franchise was preferred, but now I see it all the time. So it means a "team" supports an individual and uses that individual to identify themselves as a group. Did anyone notice this before Twilight? Or was I just not noticing it? Is this common where you are?