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Old 03-19-2019, 03:07 PM
 
Location: equator
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What do you think about product placement in movies and TV (or anywhere)?

Does it bother you, turn you off, or do you feel a kinship for the product and user? Give some examples.

It doesn't bother me, but I do notice for example, EVERY laptop ever shown is an Apple, with a very visible logo.

I remember on "Big Bang" there was Bustello coffee on the counter and I got a kick out of that, since it was our brand at the time. Also in one scene, Raj was window-peeping and said "But she's watching 'The Good Wife'", which I guess was also a CBS production. Now that we're watching THAT show, I am reminded of this comment.

And in "The Good Wife", the Buick logo is prominently shown whenever she is near her car.

When I was reading about this, it was said the sponsor does not usually pay for this, but provides the product.

Of course, FedEx comes to mind in "Castaway" with Tom Hanks. I thought that lent a lot of realism.
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Old 03-19-2019, 03:10 PM
 
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how about sports? (do not watch TV programs)
Microsoft Surface with the NFL made me laugh.
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Old 03-19-2019, 03:11 PM
 
Location: Ft Myers, FL
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Default You wanna talk about product placement ...

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Old 03-19-2019, 03:13 PM
 
Location: Pittsburgh
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I don't really mind product placement unless it's jarring--there were a few shows not too long ago that had car placements where characters had really awkward dialog about how smooth the ride was and "look at all these features!" The camera lingering on an Apple logo, or a can of Coke in the background barely registers. Otherwise it's almost more noticeable when shows make up product names that are similar to real ones.
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Old 03-19-2019, 05:39 PM
 
Location: on the wind
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I accept the fact that money changed hands somewhere during the program development. Just another not-too-clever advertisement to ignore. That's it. If I even remember the product 5 minutes after it appears in a show it would be a miracle.
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Old 03-20-2019, 04:05 PM
 
84 posts, read 13,579 times
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Quote:
Originally Posted by Parnassia View Post
I accept the fact that money changed hands somewhere during the program development. Just another not-too-clever advertisement to ignore. That's it. If I even remember the product 5 minutes after it appears in a show it would be a miracle.
I think they know better what they are doing. You may think you don’t remember it, but it remembers you your will recall once you see it somewhere else, I believe that’s how ads work.
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Old Yesterday, 06:44 AM
 
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Originally Posted by turkeydance View Post
how about sports? (do not watch TV programs)
Microsoft Surface with the NFL made me laugh.
Thatís not really the same as product placement. Product placement is just something randomly put in there because someone paid you money to put it on tv or in a movie. Microsoft actually partnered with the NFL to use Microsoft devices which is very different. A cop driving a Dodge in a cop movie isnít product placement if police departments actually use Dodge cars. A pack of Camels seen sitting on the dashboard would be product placement.
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Old Yesterday, 06:49 AM
 
19,242 posts, read 15,869,544 times
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Quote:
Originally Posted by Parnassia View Post
I accept the fact that money changed hands somewhere during the program development. Just another not-too-clever advertisement to ignore. That's it. If I even remember the product 5 minutes after it appears in a show it would be a miracle.
The aim is that it is unconscious. They use consumer psychologist for things like this. Just like in casinos, Iíve heard they realize certain scents that are supposed to subconsciously cause people to gamble more or be more comfortable or something like that. You may not remember it but you may choose it in the end anyway.

Sometimes it is conscious, and works very well. The most famous success story for product placement I can think of is Reeseís Pieces from ET. Sales skyrocketed. I read marketing executives at M&M Mars were fired, because the producers went to them first and they turned it down.
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Old Today, 05:50 PM
 
Location: on the wind
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Quote:
Originally Posted by ocnjgirl View Post
The aim is that it is unconscious. They use consumer psychologist for things like this. Just like in casinos, I’ve heard they realize certain scents that are supposed to subconsciously cause people to gamble more or be more comfortable or something like that. You may not remember it but you may choose it in the end anyway.

Sometimes it is conscious, and works very well. The most famous success story for product placement I can think of is Reese’s Pieces from ET. Sales skyrocketed. I read marketing executives at M&M Mars were fired, because the producers went to them first and they turned it down.
Of course I realize all this but most products advertised on TV have competitors. I still make my buying decisions based on comparisons (features, active ingredients, unnecessary additives like color or fragrances, value for price, reputation from other sources, or my own personal experience) I make while shopping for it in person.
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Old Today, 08:05 PM
 
84 posts, read 13,579 times
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Quote:
Originally Posted by Parnassia View Post
Of course I realize all this but most products advertised on TV have competitors. I still make my buying decisions based on comparisons (features, active ingredients, unnecessary additives like color or fragrances, value for price, reputation from other sources, or my own personal experience) I make while shopping for it in person.
You overestimate your consciousness. People make many decisions subconsciously. There are better and worse targets for ads, but we all make a little unreasonable decisions every now and then.
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