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Just like the post office.... oh wait.... its bleeding 6 billion dollars a year while competitors like ups are profiting...
That's not the fault of the post office. When fax, email, and social media became mainstream, cards and letters decreased. USPS was more of a letter-sized carrier while private companies like UPS and FedEx took over the package shipping industry.
On the other hand, I have ordered a few things on Amazon in packages that were delivered by my USPS mail carrier and not UPS or an Amazon carrier.
No business can continue at $100/yr for free 2-day shipping when they're dealing with people that order 20+ times/year. $100 is really more like 10 shipments, TOPS (normal-sized, not heavy goods).
That's why Amazon is building fulfillment centers by the hundreds so that they can stock popular items closer to the last mile of delivery so that the 2-day guarantee becomes less expensive for them.
FYI, I order more than 50 items per year. I guess they aren't making any money off of me?
Let's move off the postal discussion. If postal rate are really that fascinating to you, please start a new thread, but it will probably get moved because it's not a local topic.
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The prime fee is designed to get people to order more, not less. It's a psychological pricing scheme similar to Costco. People pay so therefore feel they must "get their money's worth" by ordering as much as possible. And it works.
based on my experience with both, and the Amazon experiences/products noted above, I'm going to disagree with that at this point. Amazon was started to get your hands on books you couldn't find in the book stores, right? I am sure that years ago, like me, folks thought "it's not really free shipping until I've ordered 10x in a year". I don't think that's the mindset anymore. it's not the mindset I see at Costco - you've made your money back in gas or about 2 trips to the warehouse.
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