I focus on listings since I don't want to be driving customers around all weekend. I contact fsbos (signs, internet , penny saver, newspaper), expired listings and I do regular mailings to my neighborhood and the 2 surrounding subdivisions. I get leads generated through my company's website, doing open houses, and being friendly with agents in my company's offices in other parts of the state. I am going to start to market to some first time buyers by teaming up with my favorite mortgage person and have events at nice rental communities.
I do regular business lunches and go out for drinks on Fridays with friends that are financial planners, teachers, in the arts, personal trainer and so on and tell them to bring along someone I don't know. Most of my SOI under 25 since we all just graduated college and some of their parents, my old teachers, old coaches and neighbors. I don't have kids.