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Old 06-08-2013, 10:26 AM
 
335 posts, read 578,039 times
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meant to type throw not through ........ is early Saturday sorry. lol


Watching Million Dollar Listing LA and NYC - I notice the agents and brokers throw a lot of parties. Mostly for other agents and brokers to visit and see if they have clients to buy and also inviting potential clients or people they feel may know others who will buy.

Do any of you do this?

Have any of you gone to such parties?

Do you provide different types of brokers open houses other than parties, if so what is it that you do instead of parties?

How much on average or how much is your budget set for staging parties?

Last edited by 2O13; 06-08-2013 at 10:50 AM..
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Old 06-08-2013, 11:38 AM
 
Location: The Triad (NC)
28,497 posts, read 62,182,463 times
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Quote:
Originally Posted by 2O13 View Post
Watching (TV fantasy shows) - I notice the agents and brokers throw a lot of parties.
Do you have a special snowflake property that might warrant special snowflake marketing?
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Old 06-08-2013, 12:46 PM
 
Location: Needham, MA
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They're called "Broker Open Houses" and we throw them quite often around here. However, they're nowhere near as elaborate as what you'll see on Million Dollar Listing. Usually there's some sandwiches, chips, and some non-alcoholic beverages. Recently, an agent had shrimp cocktail and a violinist. That was about the most elaborate I've seen it get.
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Old 06-08-2013, 03:41 PM
 
Location: IE, ca
264 posts, read 543,416 times
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Originally Posted by MikePRU View Post
They're called "Broker Open Houses" and we throw them quite often around here. However, they're nowhere near as elaborate as what you'll see on Million Dollar Listing. Usually there's some sandwiches, chips, and some non-alcoholic beverages. Recently, an agent had shrimp cocktail and a violinist. That was about the most elaborate I've seen it get.

Pretty much what Mike said. I have not thrown one myself; however have been invited to and attended many.
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Old 06-08-2013, 05:59 PM
 
335 posts, read 578,039 times
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Originally Posted by Captjob View Post
Pretty much what Mike said. I have not thrown one myself; however have been invited to and attended many.
thanks for your reply - did any of them stand out from the rest what did they do at their open house that was different
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Old 06-13-2013, 10:29 AM
 
Location: North Idaho
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Locally, the agents have open houses for the other agents and provide coffee and cookies.

Open houses are on a tour and the agents spend the day going from new listing to new listing.
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Old 06-13-2013, 02:06 PM
 
Location: Columbia, SC
9,083 posts, read 18,084,626 times
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Shouldn't they be teaching you all about this at your prestigious brand where you intern? And don't believe everything you see on TV. Broker opens are very ineffective in my market. I don't waste time on them because all you're doing is feeding agents that don't have any business.
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Old 06-13-2013, 03:12 PM
 
Location: Mokelumne Hill, CA & El Pescadero, BCS MX.
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I did one once at a spectacular house. Sent emails to every agent in the county. made lots of calls. Featured $40/ bottle locally produced wine and cheeses. Brought my wife along.

Nobody showed, but the owners, my wife and I got pleasantly buzzed.
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Old 06-13-2013, 04:03 PM
 
Location: El Dorado Hills, CA
3,693 posts, read 8,342,274 times
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Originally Posted by DMenscha View Post
I did one once at a spectacular house. Sent emails to every agent in the county. made lots of calls. Featured $40/ bottle locally produced wine and cheeses. Brought my wife along.

Nobody showed, but the owners, my wife and I got pleasantly buzzed.

Awesome
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Old 06-14-2013, 11:07 AM
 
Location: Barrington
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NYC is a unique market with a tremendous number of super high end properties and an endless source of all cash international buyers.
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