It's a Multiple Choice, Public Poll! Do You Use QR Codes? (agents, Realtor)

[MikeJaquish]

Multiple Choice and Public Poll
As a real estate agent or as a consumer, do you use QR Codes?

Below is a QR Code to City Data Forums.

[MikePRU]

I think that technology was DOA. It never really seemed to catch on even though some of the biggest companies in the world tried to incorporate it into their marketing. They just appeared one day on packaging and in advertising and the consumer didn't know what they were or even what to do with them. You need a QR code scanner app to make them work which is an extra step that made adoption that much more difficult.

[MikeJaquish]

Originally Posted by MikePRU

I think that technology was DOA. It never really seemed to catch on even though some of the biggest companies in the world tried to incorporate it into their marketing. They just appeared one day on packaging and in advertising and the consumer didn't know what they were or even what to do with them. You need a QR code scanner app to make them work which is an extra step that made adoption that much more difficult.

You know, Mike, I think that part of the perception is covered in this choice:
"As a consumer, I don't use them. I don't trust them, don't know where they will take me."


Trust issues. It's like clicking a bit.ly link to the unknown. An unlabeled QR Code looks like a trap.
I actually have generated a lot of traffic with them, but only when I tell people exactly why it is there and what it will do for them.
People will click stuff if they don't sense a trap or waste of time.


And, I see some old school knuckle-dragger agents who think if they don't get worshipped, it is poor marketing.

[IdahoBroker]

I have to laugh at people that use QR codes on their websites. They are useful for people that want to just snap a photo and be taken to a site verses having to type in a URL. I know many consumers (and agents) don't have a clue how to even access them, but as a Realtor, I like to use different marketing tools for different reasons.

I would love to post my generic QR code here to my website, but it would get flagged as personal marketing. It embeds the my name in the QR code and my data is typed on all 4 sides so even if you never use it, it tells you what it is and where it will take you.

[MikeJaquish]

Originally Posted by IdahoBroker

I have to laugh at people that use QR codes on their websites. They are useful for people that want to just snap a photo and be taken to a site verses having to type in a URL. I know many consumers (and agents) don't have a clue how to even access them, but as a Realtor, I like to use different marketing tools for different reasons.

I would love to post my generic QR code here to my website, but it would get flagged as personal marketing. It embeds the my name in the QR code and my data is typed on all 4 sides so even if you never use it, it tells you what it is and where it will take you.

Actually... I AM too lazy to put in a URL on my phone.

So, every now and then I will click one on line. But, if that is the only link on the page to the information, that website owner is nuts.

[Bruce Holbrook]

We have one on the back of our business card that goes to our personalized brokerage app download page. It's mostly there just to balance the design... our brokerage info is in one corner, and the QR code is in the other.

I don't have a good way to track usage, though, and most people I've talked to don't know what it is or how to use it, so I've considered forgoing it on the next run of cards.

[davebarnes]

I know a lot about them.
I have created them for use at trade shows.
As a consumer, I almost never use them. I do have an app on my iPhone.
No issues regarding trust with me as I like porn sites.
DOA technology, I think.