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Old 10-17-2008, 12:23 PM
 
Location: Wethersfield, CT
1,269 posts, read 3,714,295 times
Reputation: 896

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I've been in the business for over 10 years.

I'm working on ways to redevelop our marketing plan to be more aggressive.

I'm just curious as to everyone else's views.

Here's what I've come up with so far:

1 - Stronger email campaign. Individual property emails to brokers and prospective tenants for vacant spaces on a weekly basis (was quarterly)

2 - Weekly or monthly direct mailings to prospective tenants. I researched a software that would implement this called Info USA. I'm caught on this one. I've had a little luck with them in the past. I'm not sure if it's worth doing something weekly or monthly. We print everything in-house, but I know that the postage can become costly.

3 - Revisit media advertising. Currently it's done on a monthly basis to about 4 publications.

4 - Historical occupancy and rent analysis going back 5 years. We currently manage several properties. I'd compare our data to the market area data per that quarter. This way I could show how we stand as a company against the past and current market.

5 - Newsletter. Develop a marketing publication that will combine news on new leases, sales, construction and development efforts, property management and other noteworthy information. Also create a section for our company index, which can be used as a research benchmark for brokers and other facilitators in the market, as well as historical information regarding the company. I figured I'd update and send this out quarterly.
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Old 10-17-2008, 01:51 PM
 
Location: Mokelumne Hill, CA & El Pescadero, BCS MX.
6,958 posts, read 19,121,741 times
Reputation: 6383
Loopnet is a good place for commercial properties, if you're not on there, you probably should be
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Old 10-17-2008, 02:30 PM
 
Location: Wethersfield, CT
1,269 posts, read 3,714,295 times
Reputation: 896
We are on there, as well as CoStar and another database. Our company website is linked to Costar.

It's just that because of the way the market is now, i'm trying to get more aggressive at our marketing attempts.
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