Quote:
Originally Posted by Brandon Hoffman
Mark...not to sound silly here but when you say "It's the agent's job to sell the house." I'd be curious to know what services and compensation you consider to fall into that scope. It is a very broad/vague statement.
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In general I believe it is the listing agents job to:
1. Take or have taken good photographs of the property.
2. If taking their own photos I expect a listing agent to have a nice camera....a Canon rebel, or NIKON 60 or better. I expect the agent to have a multitude of lenses for that camera. A wide angle 35mm lens is necessary for a good listing photograph in tight spaces...a 15mm lens may be required when dealing with small homes...A good variable focus lens for outdoor photographs.
3. Do a CMA and tell me what other comps in the area have sold for and what your opinion of my property is.
4. List the home on the proper MLS for the area...in Houston its HAR, with a national MLS listing. HAR sells houses in Houston...its invaluable.
5. Answer emails and phone calls about the listing.
6. Show the listing to prospective buyers, even unrepresented ones. I am ok here if you want to require some pre-qualifications so you are not wasting your time. Im not ok with you passing the person off to someone else in your agency though.
7. Promptly pass feedback on viewings, comments, offers, etc to me after talking to buyers or their agents. Feedback can help correct something that you did not know was a problem...if the listing agent is disconnected from the showings entirely and does not inquire you may never know that something was a problem.
8. COMMUNICATE EFFECTIVELY AND TIMELY - if it takes you 4 hours during regular business hours to get back to me, something is wrong unless you have already told me that you will be unavailable. Your job is to be constantly available...many times time is the most important factor.
9. Look out for my interest above everything else, and NEVER to lie or exaggerate when talking to me.
10. Transmit information to buyers timely....I will give you the floor plans, survey, deed restrictions, property taxes, etc, etc, etc....it is your job to pass all of this information on to anyone who requests it. I don't expect you to show the property to anyone, but I do expect you to give the information requested to anyone.
11. I do expect you to advertise my listing to your broker friends as well...your supposed to be plugged in and know who is looking for what....I expect you to utilize those contacts on my behalf.
Things I dont expect;
I do not expect a sales agent to list the property in the newspaper, in a magazine, or in a local flyer
I do not expect a sales agent to fill out my contracts for me.
I do not expect virtual tours or videos of the property.
I dont expect open houses - I dont even like open houses.
There are lots of other things but these are the ones that come to me just offhand....Ill think of more I am sure. For me personally Communication is THE most important thing....real estate agents are in sales...sales people need to be effective communicators...if you cant be clear/concise/consistent/timely then you shouldn't be in sales.
What do you listing agents feel is the job description?