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Thanks for all of your comments. Since my wife and I kind of disagreed on this, your comments may have helped to save our marriage.
Great! I'm glad you got the answers you needed.
In the "better late than never" department, here's my viewpoint on the topic:
I think that having a box with flyers is a terrific idea, especially in a competitive market with lots of houses for sale. When looking for a house to buy, we would always stop to get a flyer and that is the house that we would remember most when we got home.
It is very important to keep the box of flyers full, so get (or make) extras and check daily. Sometimes someone will come and take all 20 or 30, so don't put hundreds in there at a time. I don't know why they do that but they do. It is very annoying for a buyer to stop, park the car, get out and check the flyer box, and find it empty so try to make sure that doesn't happen.
I never actually sold a house as the result of flyers, but I still like them and think they are worth the effort. You never know what will actually sell the house; once I sold a house because of the colorful blooming rosebushes in the front which got the buyers' attention. Then after they moved in, they took all the rosebushes out. LOL
"One listing should yield two buyer clients" is the game at hand.
Truly, the sellers must recognize that an agent will garner "ancillary business" from marketing the property, because it just will not be the house for some respondents for whom the house just doesn't work. I discuss that with sellers, because they have to know that 20 showings does not equal 20 buyers and 20 offers and that one of those showings may turn into a buyer client for another property.
But, first and foremost, when handling listings, showings, marketing, open houses, whatever, for the listing, the focus must be on selling that listing for the most money and as fast as possible.
Unfortunately, some agents lose focus and lean toward using the property to generate business leads.
It's fraudulent of them to restrict information on the house in order to force some fraction of potential buyers to contact them.
It's fraudulent of them to restrict information on the house in order to force some fraction of potential buyers to contact them.
Hardly, in the absence of any compelling circumstances.
It MAY be fraudulent if they contract to provide flyers, build that expectation, and decline to fulfill it.
"Breach of contract" may be a better term, though.
But, I am certain that there is no statute anywhere that dictates that listing agents will provide flyers.
It's fraudulent of them to restrict information on the house in order to force some fraction of potential buyers to contact them.
No it isn't. As long as the seller approves it is totally fine.
I use paper flyers on and off. I absolutely use them in neighborhoods where the buyers tend to be boomers because they are used to having them. In starter home neighborhoods or neighborhoods where I think millenials/Gen Xers will be the likely buyers, I use a permaflyer (a heavy cardboard permanent flyer on stakes) and then offer texting, QR codes and other ways to get information on phones.
A seller should never make their own flyer. That is bad service in my opinion.
I look for housing using the internet and print out the information myself at home. I don't see the point of flyers in 2016. But maybe for older people or in locations with a lot of first generation immigrant maybe they are still used.
One school of thought among some agents is to never use flyers, but to make people call for information.
1. They hope or claim they can sell the listing better with a warm call.
2. If they cannot sell that house, they want a shot at converting the caller into a buyer and possibly a listing for a current home.
So-called "warm" calls where someone tries to convert me, convince me, sell, solicit, whatever, annoy me tremendously and are ineffective. The worst is when someone tries to get my name upfront in the call and then "sprinkles" it throughout the sales pitch as if we were somehow new best buddies.
Quote:
Originally Posted by MikeJaquish
Adhering to the school of thought that spreading information as far as possible as easily as possible is service to my seller/clients, I do flyers in a proper flyer box, QR Codes laminated and stuck to the sign post that will take you to the photo tour with description, and a URL/domain for the property on a sign rider.
Thank you for that, and could you tell us what "QR codes" are?
So-called "warm" calls where someone tries to convert me, convince me, sell, solicit, whatever, annoy me tremendously and are ineffective. The worst is when someone tries to get my name upfront in the call and then "sprinkles" it throughout the sales pitch as if we were somehow new best buddies.
Thank you for that, and could you tell us what "QR codes" are?
If you scan a QR code with a smartphone app, it can show you information, a map, a contact form, take you to a website, depending on whatever information or data is embedded in it.
I never actually sold a house as the result of flyers
That you are aware of....I grabbed a flyer yesterday for someone and wound up letting someone entirely different have it. The home changed Realtors recently, the first thing she did was put up a box for flyers.
If you scan a QR code with a smartphone app, it can show you information, a map, a contact form, take you to a website, depending on whatever information or data is embedded in it.
OIC. I notice that the highest scoring poll vote was
"I am a real estate agent. I don't use them. They had their 15 minutes and are history."
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