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Location: Sarasota/ Bradenton - University Pkwy area
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Will be interesting to see where they go with their "end-to-end platform" for real estate:
In-House Realty, an affiliate of Quicken Loans and subsidiary of Rock Holdings, Inc., has acquired ForSaleByOwner.com for $2.5 million, according to an SEC filing by Tronc, Inc., the company’s former owner. ForSaleByOwner.com is exclusively focused on for sale by owner (FSBO) homes and transactions.
According to In-House CEO Doug Seabolt, the acquisition will contribute to its goal of an end-to-end platform for real estate, which will include Quicken Loans’ Rocket Mortgage, the completely digital mortgage platform.
Will be interesting to see where they go with their "end-to-end platform" for real estate:
In-House Realty, an affiliate of Quicken Loans and subsidiary of Rock Holdings, Inc., has acquired ForSaleByOwner.com for $2.5 million, according to an SEC filing by Tronc, Inc., the company’s former owner. ForSaleByOwner.com is exclusively focused on for sale by owner (FSBO) homes and transactions.
According to In-House CEO Doug Seabolt, the acquisition will contribute to its goal of an end-to-end platform for real estate, which will include Quicken Loans’ Rocket Mortgage, the completely digital mortgage platform.
Right.
You click on a ForSaleByOwner.com home ad, and immediately become a sales lead for Rocket Mortgage.
Will be interesting to see where they go with their "end-to-end platform" for real estate:
In-House Realty, an affiliate of Quicken Loans and subsidiary of Rock Holdings, Inc., has acquired ForSaleByOwner.com for $2.5 million, according to an SEC filing by Tronc, Inc., the company’s former owner. ForSaleByOwner.com is exclusively focused on for sale by owner (FSBO) homes and transactions.
According to In-House CEO Doug Seabolt, the acquisition will contribute to its goal of an end-to-end platform for real estate, which will include Quicken Loans’ Rocket Mortgage, the completely digital mortgage platform.
$2.5 million sounds low. In some places that's the price of a nice home such as in Seattle, nice not opulent or huge. I'm guessing FSBO doesn't have much value and they are basically just buying the name.
$2.5 million sounds low. In some places that's the price of a nice home such as in Seattle, nice not opulent or huge. I'm guessing FSBO doesn't have much value and they are basically just buying the name.
My thinking also. Whatever the prospects for FSBO in general, it appears that this particular internet company had poor prospects as presently run.
According to filings with the U.S. Securities and Exchange Commission (SEC), In-House Realty agreed to purchase, at minimum, $4.5 million in advertising from Tronc — formerly Tribune Media — which owns the Chicago Tribune, the Los Angeles Times and the New York Daily News, among other publications.
Interesting. Now they have to promote it somehow to get attention from buyers and realtors. Zillow has name recognition and is going into the home selling business as well. EXP Realty is a cloud based realtor that seems to be acquiring more realtors at a very brisk pace and simply having more realtors spreads name recognition thorough word of mouth and the fact they offer shares of stock if you get new recruits who make a sale. I mention them because I own both their stocks. A person can put a "make me move" on Zillow that is effectively a for sale by owner though most of them set the price pretty high (just like most for sale by owners I see )
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