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Old 12-04-2018, 07:42 PM
 
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The ads were in lots of magazines. They urged people to eat a spoon of sugar before meals, to curb appetite.

I wish I could see the ad now, because I bet it was propaganda from the national sugar industry coalition.

What awful advice, especially for diabetics!
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Old 12-04-2018, 07:49 PM
 
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No, don’t remember that advice, seems rather ridiculous.
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Old 12-04-2018, 08:45 PM
 
Location: Moku Nui, Hawaii
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wasn't it more diet advice than advertisements? There was the big butter/margarine controversy which still seems to go on occasionally.
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Old 12-04-2018, 09:24 PM
 
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Yes, it was diet advice, and the ads said a tsp of sugar contained only 18 calories. I think they said to do it about 20 minutes before eating dinner??? So your blood sugar level is down to time-for-dinner levels and you throw pure sugar at your metabolism, to reduce the amount of actually nutritious food you later eat. In the meantime, your insulin levels spike. Sounds like nightmare advice for diabetics.
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Old 12-04-2018, 09:33 PM
 
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diet info is the worst kind.
always has been.
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Old 12-06-2018, 07:56 AM
 
Location: Coastal New Jersey
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I do remember the ads. I can picture one with a smiling woman putting a chocolate chip cookie in her mouth and the ad saying something to the effect that eating sugar before a meal will keep you from eating too much.

My sisters and I were laughing about it.

ETA: Found this. I remember them from maybe the early 70s, but these go back to the 50s.

https://www.businessinsider.com/vint...id-ads-2014-10
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Old 12-06-2018, 09:14 AM
 
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Thank you, MQ! I remember the cookie ad, too. Looks like it was indeed sugar industry propaganda.
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Old 12-06-2018, 09:19 AM
 
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Were those ads the ones where they talked about your "appestat" and claimed that eating sugar would send signals to your body that you were full? Ha- I think it does the opposite. Ten minutes later you want more sugar.

I also remember a commercial (Wonder Bread?) claiming that their product had more "food energy" than the competitors' products. Later they had to run a commercial "clarifying" that by "food energy", they meant calories.
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Old 12-09-2018, 01:37 AM
 
Location: Cebu, Philippines
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Snickers "not yourself" ads are still implying tha a fistful of candy will do wonders for your personality, if nothing else. Bu never mind, they're hilarious.
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