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Old 02-03-2010, 06:50 AM
 
Location: Tennessee
34,667 posts, read 33,667,394 times
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"Baby boomers are avid Internet users.They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found.According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. In 2010 boomers’ ages range between 46 and 64, mirroring their birth years, 1946 through 1964."

Boomer Demographics and Media Usage - Market Research Reports - Research and Markets

There is a difference between older boomer (56 - 64) and younger boomers (46 - 55).
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Old 02-03-2010, 03:18 PM
 
28,231 posts, read 39,866,600 times
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Quote:
Originally Posted by LauraC View Post
"Baby boomers are avid Internet users.They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found.According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. In 2010 boomers’ ages range between 46 and 64, mirroring their birth years, 1946 through 1964."

Boomer Demographics and Media Usage - Market Research Reports - Research and Markets

There is a difference between older boomer (56 - 64) and younger boomers (46 - 55).
Young whippersnappers. Get off my Internet!
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Old 02-03-2010, 09:40 PM
 
Location: Chandler
61 posts, read 170,582 times
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I am amazed at how many boomers I have as coworkers that are not internet savvy.
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Old 02-03-2010, 09:54 PM
 
9,911 posts, read 9,298,562 times
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So many of the baby boomers started out with computers before the internet, before Windows, before Internet Explorer ... I still have a book with all my DOS commands ... remember c:\ ... then came Windows ... modems ... 56k dial-up internet and actually Netscape beat Gates out on the first browser and Yahoo was long before Google. And then ... Bill Gates just got richer and richer. LOL
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Old 02-03-2010, 10:25 PM
 
Location: East Coast
2,902 posts, read 4,579,575 times
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Quote:
Originally Posted by LOA Chandler View Post
I am amazed at how many boomers I have as coworkers that are not internet savvy.
That's interesting, considering you're in the real estate business. I've found the opposite is true with my boomer co-workers, but then I'm in a different industry than you.
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Old 02-04-2010, 03:43 AM
 
13,313 posts, read 25,542,533 times
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I work with a lot of people in their 20s and 30s. I'm surprised by how many know how to watch videos on their laptops but mostly are glued to their cell phones and constant texting, but don't know too much about much else.
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Old 02-04-2010, 10:35 AM
 
4,571 posts, read 7,053,444 times
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I find myself watching less and less TV mainly because there isn't much on that is worth watching...I read that TV viewership is down, especially with older demographics. Don't the networks get it?
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Old 02-04-2010, 10:57 AM
 
12,677 posts, read 14,059,781 times
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Originally Posted by loveautumn View Post
I find myself watching less and less TV mainly because there isn't much on that is worth watching...I read that TV viewership is down, especially with older demographics. Don't the networks get it?
They get it: Older folks are much closer to the grave than young people....the networks are looking to attract and hold long-term viewers. These are the people they need to generate revenue.
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Old 02-04-2010, 12:54 PM
 
4,571 posts, read 7,053,444 times
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well, older folks (especially the huge numbers of baby boomers) are home every night looking for entertainment (TV, movie rentals, internet) while the younger generations are still at work, out with their friends, etc. I think they watch more late evening TV but from 6-10 pm I bet more old folks are looking to find something to watch. TV watching is down in general from the articles I've read.
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Old 02-04-2010, 02:09 PM
 
Location: Tennessee
34,667 posts, read 33,667,394 times
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Advertisers want people who are willing to try new products. Study after study has shown that the older you are, the more brand loyal you are, so advertisers aren't interested in attracting an older audience. That is why TV shows today are rarely written with an older audience in mind and it's also why ratings measure All Viewers and Viewers 18 - 49 (some go up to 54) but only usually talk about the target demographic (viewers 18 - 49) as being important. Those are the people who will either try new products or at the higher end of that range, the people who buy for younger people in their household. If a show attracts more people in that 18 - 49 year old group, even if their total audience is smaller than other shows on at the same time, they can charge more for advertising.
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