This has been an immensely interesting thread -- and reading the comments on both sides of the argument have been (in most ways) insightful and grounded.
I would love to see Ukrop's succeed. Whether real or perceived, the impression most people have is that the store is forward progress for the region. I tend to agree.
That said, I admit to being one of those who doesn't shop there. I am part of the camp that doesn't like that the store is closed Sundays, not open 24 hours and doesn't serve alcohol. I rarely buy alcohol, but I'd want that option. And being as blue collar as the Roanoke area is, I think a lot of people who do shift work like the option of a store that's open all day and all night.
But I think that places like Ukrop's and Fresh Market have other difficulties to contend with. (Sidebar: I've been to FM just once, and as they didn't sell any of the local wine I was looking for nor had the organic food I wanted and had such awful lighting, I said goodbye for good.) Someone had mentioned before whether it's worth it to drive past several Food Lions and Krogers to get to a place like Ukrop's and Fresh Market. Well, with the work that at least Kroger has been doing, the answer is becoming more and more a "no."
I live in Bedford County, and when I moved there, I was disappointed that I wasn't closer to the Smith Mountain Lake Kroger, one of the nicest grocers I had ever been in. It was new, and very inviting. I settled for the crummy Kroger in Vinton. I didn't like it. It was dirty and ugly and had a mediocre selection. But, its saving grace was that from the first time my wife went to the pharmacy there, the pharmacist remembered her, was overly nice to her and made her visits and questions worthwhile. He even knew me before I even handed him a prescription. That was the person and respectful service we were looking for.
So, despite the lackluster duds, we stayed at that Kroger. It has paid off as the store and the shopping center is undergoing a massive renovation. The Kroger is nearly doubled in side -- and infinitely cleaner. For someone like me, who works evenings downtown and drives by Ukrop's often, I can't see making the effort to work around its schedule unless I see some effort to cater to mine.
And, when it comes to the best freshness, if that's what I'm looking for, I shop at one of the many farmers markets that exist from Salem to Bedford, or at the growers who sell their fruits and vegetable at their farms. That's where I want my money going the most.
Teebyrd, your loyalty and support for your company is amazing. More companies need employees like you. And I don't want to dig against Ukrop's because it certainly has an audience -- it's just that that audience isn't me, for better or for worse. And I can understand why so many others in the Roanoke area aren't pumped up to shop at Ukrop's.
Best of luck to Ukrop's. Truely. I hope you outlast Fresh Market, that's for sure
