Quote:
Originally Posted by Bowie
That name is awfully close to the name of the tobacco company Altria. Maybe all of the rooms here will be smoking rooms? 
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Actually, the Atria name is an internal name for the prototype of an upper-midscale Best Western. The concept is Best Western's answer to compete against Holiday Inn Express, Hampton Inn and La Quinta, among others.
The idea is that it allows the hotel to charge a higher rate and it will offer a higher class of amenities than your regular Best Western.
However, it is not a new brand. It should be a great looking hotel once completed, probably the best looking Best Western in the city.