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I really do think the more expensive brands clean better and leave your clothes in better shape for a longer period of time. The deal is though, it just depends on how much money you have in the budget. I would love to buy the more expensive brands, but without a great coupon, I am probably going to buy the store brand (usually Publix).
If you DO have a favorite brand, it is a really good idea to check their website and Facebook site. Many of them either have coupons you can print or coupons they will mail you on a regular basis.
In 1984, a journalist name Vance Packard published a book called the Hidden Pursuaders to educate people of some of the tricks used by marketers to encourage you to buy their product.
In one test that they did, they packages the identical detergent in different colored containers - red, blue, gold, and green. They gave all four to consumers to test at home. The red container was preferred as being the strongest detergent of the four. The blue container was deemed to be much less powerful than the red BUT was deemed to be easier on the clothes and less harsh.
Honestly, I used to buy the cheapest brand. I thought they worked fine, but my DH begged the differ. He kept asking me to buy Tide. I used to be allergic to it. (use to make me itch) Anyhow, I got a coupon for $2 off Tide. I went to Family Dollar to buy it and ended up paying $3. I know it doesn't cover as many loads, but I figured a trick out. The cup it comes with is way to much detergent. I got a scooper cup out of the powdered iced tea. I use one of those and it's plenty. If it says it gets 22 loads per box; I get 66 loads out of it. Therfore, it ends up being the same price as the cheap stuff and it cleans better.
Hint: Make sure you buy it on sale or at Family Dollar/Dollar General with a coupon.
Just like any detergent such as dishwashing;alot depends on now soft the water is really as to amount needed as stated in most manuals.Where I live appliance repair men are quick to point out to use less.
I really like ERA and used it all the time when I lived up north. For the longest time I couldn't find it here in Florida, but it finally showed up on the shelf. lol It's pretty cheap and does the job. You can also get away with using less, so it lasts longer.
Right now, our Wal Mart is running a roll back price of $4.97 on the small bottle of Tide.
In 1984, a journalist name Vance Packard published a book called the Hidden Pursuaders to educate people of some of the tricks used by marketers to encourage you to buy their product.
In one test that they did, they packages the identical detergent in different colored containers - red, blue, gold, and green. They gave all four to consumers to test at home. The red container was preferred as being the strongest detergent of the four. The blue container was deemed to be much less powerful than the red BUT was deemed to be easier on the clothes and less harsh.
So waht are you saying ;don't judge by what you see.Notice he is a jouranalist not a researcher. A per ecnt of sugar pills helped people ;so does that mean that doctors should be given them?
We used to be a Tide family, then we went through a phase of trying different earth-friendly detergents (that never worked well) but a few months ago we switched to the Costco store brand (Kirkland Signature brand) earth-friendly laundry detergent and we love it! Cleans just as good as Tide, costs less, and doesn't irritate our sensitive skin. It's a keeper. I hope they never change the formula! It seems like everytime we find a "keeper" somebody gets a wild hair and changes something up and then we have to start all over for our search!
I love Arm & Hammer, I also Like tide but I only use it when on sale. I fell in love with Arm & Hammer with fabric softener it smells so good.
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If it says it gets 22 loads per box; I get 66 loads out of it. Therfore, it ends up being the same price as the cheap stuff and it cleans better. 
