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The guy wasted his time whistle blowing on something most people already know about. It's one of the main reasons online sales have grown and store sales have plummeted. It's pretty easy to do a web search of numerous items to find the lowest price.
Seriously...when is the last time you personally went to a store and realized the price of something had literally doubled, or when was the last time you looked at a 50% off sale price and realized the sale price was the same as last weeks regular price? I'm going to guess...never!
JC Penney tried a new sales technique that was a total flop, mostly because people are sheep and they are happier paying a higher 'sale' price than a lower regular price. ( Our company tried something along the same lines a number of years ago, with similar dismal results) People love to think they are getting a bargain, even if in fact they aren't. Penneys new idea was to stop having sales and simply have the lowest possible everyday prices. When they decided to do away with that and go back to having 'sales' do you suppose they planned on discounting the newer, lowest possible everyday price? From a business standpoint that wouldn't make any sense.
Funny fact, we have customers who complain when something doesn't ring at sale price, even when the price they get is LOWER. People are brainwashed into thinking anything that has a 'sale' price must be the better bargain.
I have the feeling the whistle blower didn't have a clue as to what was really going on and ran his mouth about stuff he didn't understand and got himself fired over it.
I was thinking about starting a thread on this very subject. How does anyone know for sure when something has gone "on sale?" Everyone lies (particularly salesmen). Not only that, the word "sale" has two meanings. It means something which can be purchased for currency. It also means something that once cost more money and is now cheaper. But how do you know it's really cheaper, even if you aren't paying the lowest possible price? Most people are attracted to the idea of a sale. He/she sees an item that is supposedly on sale, then the person is attracted to the item because the person are likely to believe he/she will be saving money if he/she buys the item now "on sale" if he/she needs it. Is there any way to know for sure, particularly on big ticket items like cars?
Location: East of Seattle since 1992, 615' Elevation, Zone 8b - originally from SF Bay Area
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Quote:
Originally Posted by Pruzhany
The guy wasted his time whistle blowing on something most people already know about. It's one of the main reasons online sales have grown and store sales have plummeted. It's pretty easy to do a web search of numerous items to find the lowest price.
Exactly. The best difference is that we can now shop around from the comfort of our home and not have to spend a lot of money on gas driving from store to store to find the real sale price.
JC Penney tried a new sales technique that was a total flop, mostly because people are sheep and they are happier paying a higher 'sale' price than a lower regular price. ( Our company tried something along the same lines a number of years ago, with similar dismal results) People love to think they are getting a bargain, even if in fact they aren't. Penneys new idea was to stop having sales and simply have the lowest possible everyday prices. When they decided to do away with that and go back to having 'sales' do you suppose they planned on discounting the newer, lowest possible everyday price? From a business standpoint that wouldn't make any sense.
How did Walmart get away with this tactic and JCPenney didn't? They did the exact same thing. It must be because Walmart was such an enormously successful company when they got rid of sales and started that "Always the lowest price" or whatever the promise is.
How did Walmart get away with this tactic and JCPenney didn't? They did the exact same thing. It must be because Walmart was such an enormously successful company when they got rid of sales and started that "Always the lowest price" or whatever the promise is.
Wal*Mart is run by people that know what they're doing. This is proven by the remarkable success of Wal*Mart.
JCP is in a perpetual state of bankruptcy...
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