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Unless you're one of those 1% of "returnaholics", why do you care about this?
It's smart business to ban these people. The people who consistently return goods are taking advantage of the system and the rest of us pay for it. Just a fact of life that some people really suck and I'm glad those people are getting inconvenienced for being sucky humans.
There is nothing wrong (and I can well understand) that sellers want to discourage customers who make too many returns (not to mention those returning used items). But then why do the sellers claim "satisfaction guaranteed" and "if for any reason you are not satisfied, return it and no question asked", blah, blah? Isn't it to mislead and trap customers? If they didn't make such claims, I think many customers may not have returned so many. And if the seller makes it clear that there is a upper limit for returns, such as if you returned half, or whatever %, of total items you purchased, then the customers will not make excessive returns, either.
I think the actual issue here is not customers making too many returns (the policy tell them it's OK). The issue is really: sellers deliberately mislead customers and create a false impression that they don't need to worry anything about making returns. It's a way to attract buyers, but a lie, really.
But then why do the sellers claim "satisfaction guaranteed" and "if for any reason you are not satisfied, return it and no question asked", blah, blah? Isn't it to mislead and trap customers?
No it's not a trap. Think of it this way...it's supposed to assure satisfaction with the way the product is meant to work, not satisfaction with a choice the consumer made that they later changed their mind about.
If you buy a sleeping pill and it doesn't work for you then bring it back. The 'delicious' new desert you bought tastes awful to you after the the first bite, bring it back. Buttons falling off after one wash, bring it back. Item does not perform satisfactorily.
If you bought a coffee maker and used it, then decided you'd rather have it in black instead of red, or that you need a 12 cup maker instead of a six cup maker that's not dissatisfaction with the product, that's dissatisfaction with your own choice.
Retailers shouldn't have to eat returns because of stuff like that.
I run and own an Online Retail and it can be very hard. I do not have a satisfaction guarantee though I do have a return for any mistakes that My store has done of course and communication is key. If they are not satisfied, i do want to know why and possibly make it right. I am a family run small business and everything counts though at the same time I did choose to do this and take the good with the bad.
There is nothing wrong (and I can well understand) that sellers want to discourage customers who make too many returns (not to mention those returning used items). But then why do the sellers claim "satisfaction guaranteed" and "if for any reason you are not satisfied, return it and no question asked", blah, blah? Isn't it to mislead and trap customers? If they didn't make such claims, I think many customers may not have returned so many. And if the seller makes it clear that there is a upper limit for returns, such as if you returned half, or whatever %, of total items you purchased, then the customers will not make excessive returns, either.
I think the actual issue here is not customers making too many returns (the policy tell them it's OK). The issue is really: sellers deliberately mislead customers and create a false impression that they don't need to worry anything about making returns. It's a way to attract buyers, but a lie, really.
p.s. No, I'm not those 1% "returnaholics".
If you have a customer who just can't be satisfied (ie., serial returner), then you DO want to ban them. Their very nature makes it impossible for you, the seller, to meet your guarantee of "satisfaction".
My question is, again: why don't sellers just make it clear on their website, what is the maximum return rate accepted? If it is a very generous limit (which often is), then what's the worry? You still retain the "good" customers, and at the same time discourage "bad" ones, and can ban the unacceptable ones by pointing at your clear policy.
Because every return idiot would be ordering and returning items until they hit the limit. Costs too much time and money to deal with it.
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