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Old 04-24-2015, 12:59 AM
 
881 posts, read 933,043 times
Reputation: 1789

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The first one I can remember is from Sunoco Gas Station.
If you looked at their sign it showed the usual three grades of gas, regular, mid grade and high test.
If you looked closer you could see it actually said Economy, Regular, etc.
The Economy price was lower than competing stations' regular price, their regular price was much higher.
So... people pulled up to the pump and ordered regular and ended up paying much more!
This was back before most stations were self serve, I thought it was a sneaky trick that took advantage of people.

I saw one a few days ago at a 7-11 store. It had a sign in front of a freezer full of ice cream. The sale was 2 for about $1.00 less. You had to look closely because it only covered two specific flavors!

Comedian Bill Hicks used to do a bit where he said "Who here is in advertising?" "....Kill yourself"
It's pretty funny, but I see his point.
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Old 04-24-2015, 08:01 AM
 
Location: A Yankee in northeast TN
11,121 posts, read 14,796,603 times
Reputation: 25380
People can't be bothered to read what's in front of their eyes. Happens all the time.
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Old 04-25-2015, 05:42 AM
 
Location: Florida
20,521 posts, read 20,511,864 times
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I don't consider the ice cream example as very misleading but I'll tell you what irks me are the big announcements, usually in a printed ad, for X% off, "EVEN SALE ITEMS", etc etc.
Then, as opposed to your ice cream example, in print so small you have to squint to read it, there's a long list of excluded items and/or brands that may constitute a large segment of the stores items.
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Old 04-25-2015, 07:36 AM
 
881 posts, read 933,043 times
Reputation: 1789
I thought the ice cream example was kind of sleazy.
Imagine four to five shelves with different flavors. Attached to the middle shelf is the sale sign.
It appears that ANY two are on sale, you have to read the fine print to see it is only 2 specific ones.

I think most people wouldn't notice they didn't get the sale price if they were buying multiple items.
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Old 04-25-2015, 10:16 AM
 
Location: southwestern PA
20,419 posts, read 38,426,572 times
Reputation: 39085
The ad was not misleading. You said it clearly stated the terms. If people are too lazy to read the ad, then it is their fault if they pay more.
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Old 04-25-2015, 10:31 AM
 
7,236 posts, read 3,972,216 times
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Quote:
Originally Posted by Pitt Chick View Post
The ad was not misleading. You said it clearly stated the terms. If people are too lazy to read the ad, then it is their fault if they pay more.

Can't say in this specific case, but yes many ads are intended to be misleading. To basically lie by omission so they can claim they weren't lying. Having a big 2 for 1 ad, then in some micro print, crammed amongst so many words it can't be read, are all the exceptions. So yes, technically it's there, but practically it's not. When I came up that was called quibbling which was considered worse than lying because the same intent was there all along. That's what lawyers and politicians do and why they are among the least respected groups in the world.
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