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Having been a retail store owner for over ten years (two different kinds of stores at the same time, though not a restaurant) I can tell you why they are changing the name as well as just adding a liquor license... They want to attract not only MORE customers, as the owner was quoted as saying in the newspaper, but they also want to attract a different KIND of customer. They are hoping the name change will bring in their current clientel as well as new customers, and they want to alert the public to the fact that something is different. It's a marketing thing.
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