Why do businesses use Spanish billboards in Texas? (population, Hispanic)

[Dopo]

Originally Posted by TexasHorseLady

I'm wondering why this is even an issue.

It's not an issue,
my question might be a little too much for some people.

I'm not saying that it bothers me, I'm asking, what motivates a business to spend money on a Billboard and target only people that speak Spanish.
I understand what it says, but my wife has no idea of what it says.
If the billboard was both in English and Spanish.... I wouldn't have asked this question at all.

If you don't believe me, I listen to the show "Raul Brindis y Pepito" every morning.
I even ran into "El Turky" in San Antonio and I didn't think it was him because he's so damn ugly, I thought it was a day laborer.

[TXNGL]

Originally Posted by Dopo

It's not an issue,
my question might be a little too much for some people.

I'm not saying that it bothers me, I'm asking, what motivates a business to spend money on a Billboard and target only people that speak Spanish.
I understand what it says, but my wife has no idea of what it says.
If the billboard was both in English and Spanish.... I wouldn't have asked this question at all.

If you don't believe me, I listen to the show "Raul Brindis y Pepito" every morning.
I even ran into "El Turky" in San Antonio and I didn't think it was him because he's so damn ugly, I thought it was a day laborer.

Marketing. There's an extended Clay Cooley (cars) commercial during the weekend all in Spanish. It's hysterical, if you ever happen on it. There's a huge market out there of Spanish speakers. Whether you (general you, not you, Dopo) agree with WHY there is this huge market or not, it exists and many business owners are going to take advantage of it.

[BeauCharles]

Originally Posted by Dopo

I have a hard time understanding what motivates a business such as Budweiser and many others to have billboards in Spanish...instead of having them in English.

This is kind of funny. I was just driving around my small town in far Northern California the other day and there are three Bud Light billboards in Spanish here. Oroville's Hispanic population is only 12.5% in a town of 15,500 people (and the majority of those are Mexican-American who speak English). That's not counting the surrounding rural foothill areas which have an additional 25K people and are almost completely white. I can understand it in large cities in Central and Southern California, but here? I guess their marketing is to push beer to Hispanics nationwide regardless of the ethnic/linguistic makeup of the community the sign is in.

[Dopo]

Originally Posted by TXNGL

Marketing. There's an extended Clay Cooley (cars) commercial during the weekend all in Spanish. It's hysterical, if you ever happen on it.

there's a commercial on the radio of "Gallery Furniture" that I understand about 1/2 of what that guy says.
You reminded me of some of the funniest commercials I've seen in Spanish by English speakers.




SERIE 'LOS PEORES COMERCIALES EN ESPAÑOL EN EUA': JIM ADLER (1) - YouTube




ShamWow ... en español - full length - - YouTube

[kenshi]

Originally Posted by Dopo

You reminded me of some of the funniest commercials I've seen in Spanish by English speakers.

Ha ha. I speak very little Spanish but their accents were still obvious. I think I could've done a better job.

[Bulldawg82]

The Spanish language has always been a major force in Texas. English did not overtake it until late in the 19th century. We should be surprised that it is still spoken largely. I'm glad it is. It is a huge part of our Texan heritage.

[KathrynAragon]

Originally Posted by kenshi

This is somewhat pedantic, but it has to be over half to be majority. I believe the term for being under half but outnumbering any other group is plurality.

Texas is one of four majority/minority states. The four states are Texas, Hawaii, New Mexico and California.

This means that though people of European decent and NOT Hispanic (aka "white people!") may be the largest group as a whole, they are outnumbered by other ethnic groups.

Texas is 47 percent "white" and 53 percent "others." The majority of those "others" are "Hispanic."

So - this little white lady here is a minority in Texas.

[KathrynAragon]

Originally Posted by Bulldawg82

The Spanish language has always been a major force in Texas. English did not overtake it until late in the 19th century. We should be surprised that it is still spoken largely. I'm glad it is. It is a huge part of our Texan heritage.

Right on. Texas wouldn't be Texas without the influence of Mexico and Spain and all the treasures that come from those places.

[BigDGeek]

Originally Posted by KathrynAragon

Texas is one of four majority/minority states. The four states are Texas, Hawaii, New Mexico and California.

This means that though people of European decent and NOT Hispanic (aka "white people!") may be the largest group as a whole, they are outnumbered by other ethnic groups.

Texas is 47 percent "white" and 53 percent "others." The majority of those "others" are "Hispanic."

So - this little white lady here is a minority in Texas.

Not really. You're still a member of the largest ethnic group. It's just that your ethnic group no longer constitutes a majority on its own, but rather a plurality.

[KathrynAragon]

Originally Posted by BigDGeek

Not really. You're still a member of the largest ethnic group. It's just that your ethnic group no longer constitutes a majority on its own, but rather a plurality.

The correct term is minority majority state. I was being facetious.
Minority-majority state - Wikipedia, the free encyclopedia


White, non hispanic people make up less than 50 percent of the population in Texas as a whole. That was my point.