Lubbock's a great town. Well-planned city, with friendly people. It has a lot more than other cities of similar size due to several factors most importantly being home to a major Big 12 university, medical & law school and being the economic hub for a rather large region.
Most of the growth in Lubbock is to the SW where you'll find a lot of the newer developments. The neighborhoods in that part of town look a lot like the ones you'd find in Plano or North Dallas. The downtown region features an Entertainment District.
The Texas Tech campus is beautiful featuring stunning Spanish Renaissance architecture throughout. It has experience quite a bit of growth and development over the past 5-10 years. Across from campus is one of the largest privately funded urban redevelopment projects in the nation at Overton Park. Lots of neat new things going in all of the time.
The schools are well regarded and are highly rated in Texas.
The weather is nice, most of the time. I moved there from Austin and found myself wishing Austin had the low humidity that Lubbock featured. Best times of year are Summer & Fall. Unlike the rest of Texas which becomes unbearable in the Summers, Lubbock temps fall to the low 60's at night in the summer requiring a light jacket. This is one part of Texas where there is a definite change of seasons.
Landscape is flat, but drive 15 minutes and you're in beautiful canyon lands of the Caprock. Lubbock sits on the very edge of an escarpment. There are some great nearby recreation areas for hiking, boating, etc, and some of the best state parks like Palo Duro Canyon and Caprock Canyons.
If you like to Ski, you can drive to the slopes in nearby New Mexico which are just a few hours away.
Entertainment-wise the Lubbock area has born some of the best known artists in Texas like John Denver, Waylon Jennings, Pat Green, Roy Orbison, Natalie Maines, Delbert McClinton, Joe Ely, Corey Morrow and many many more. There's even a popular term for many of these artists on their way up in the music scene who wind up hitting it big "Austin-via-Lubbock". Never a shortage of good music in Lubbock.
Lubbock gets the Big concerts. Due to its prime location in between Dallas, Denver and ABQ, and its state of the art arena at Texas Tech, Lubbock has managed to lure a good number of big name concerts and shows. Bands like Metallica, The Eagles, Elton John, KISS, Pearl Jam, Aerosmith, George Strait, etc.
Texas Tech sports. No matter what time of year, you've got great Texas Tech teams led by Mike Leach's Football team and the legendary Bob Knight's Red Raider basketball team. They play in one of the best athletic conferences in the country and regularly bring in top name programs which they compete against. There is a great deal of school spirit at Tech and Gameday Saturday is a true spectacle with lots of fun and festivities.
The people of Lubbock were some of the friendliest people I've ever met. Not sure why, perhaps its the wide open spaces, perhaps its the perennial sunshine...it's just a friendly place. Beautiful women, too. Per capita, some of the best looking women you'll find anywhere in Texas.
Anyhow, that's Lubbock. Great town.