U.S. CitiesCity-Data Forum Index
Go Back   City-Data Forum > General Forums > Travel
 [Register]
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
View detailed profile (Advanced) or search
site with Google Custom Search

Search Forums  (Advanced)
 
Old 06-06-2008, 02:49 PM
 
Location: Here... for now
1,747 posts, read 2,686,361 times
Reputation: 1222

Advertisements

From what I gather from the story, the ads for this fake airline, Derrie-Air, were placed by an ad agency, ostensibly to prove how much buzz they can generate. The hook of the ads is Pay what you Weigh ("Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay"). Looks to me like another not-so-subtle dig at fat folks. Would the ads be as "funny" if it was Pay your Age? Or Pay your Height?

I think the concept of Derrie-Air could have been quite funny had they just stayed with the Derrie parts. Instead, the agency chose to go for a cheap laugh. Why was that necessary?

Here is the news article: Newspapers run ads about fake airline Derrie-Air (broken link).
Reply With Quote Quick reply to this message

 
Old 06-06-2008, 04:02 PM
 
Location: Mid-Atlantic east coast
5,371 posts, read 9,856,251 times
Reputation: 10243
At first, I thought it was a cheap slam at heavier people but when I went to the (fake) web site and read the words there, it explains that the owner of the airline came up with his idea after he sent something via Fed EX or some other mailing company and realized he had to pay by the weight.

Since the phony airline is claiming to be the first "carbon-neutral" airline, it makes sense that the freight (passengers and their luggage) would pay by the pound as it costs more fuel to lift cargo by its weight. After figuring that out I didn't think, any longer, that the ad was taking a cheap shot at anyone's weight but just charging as other freight companies do--by distance and weight.

Last edited by LittleDolphin; 06-06-2008 at 04:03 PM.. Reason: typo
Reply With Quote Quick reply to this message
Reply
Please update this thread with any new information or opinions. This open thread is still read by thousands of people, so we encourage all additional points of view.

Quick Reply
Message:

Over $104,000 in prizes was already given out to active posters on our forum and additional giveaways are planned!

Go Back   City-Data Forum > General Forums > Travel
Follow City-Data.com founder on our Forum or

All times are GMT -6.

© 2005-2019, Advameg, Inc. · Please obey Forum Rules · Terms of Use and Privacy Policy · Bug Bounty

City-Data.com - Archive 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35 - Top